Lenny's Sub Shop featured in USA Today

Lenny's Sub Shop was recently featured in an article written in USA Today on the front page of the Money section, called "Will you be my (virtual) Valentine?" Lenny’s Sub Shop will share its love for its fans this Valentine’s Day in a BIG way. Setting up for the largest restaurant Facebook giveaway ever, Lenny’s Sub Shop will give each new and existing Facebook fan a free half-pound sub starting on Valentine’s Day for an entire week! Feel the love here!

Marketers use social media for Valentine promotions

It wasn't that long ago that couples ached to get physical on Valentine's Day. These days, many would rather get virtual.

Some of the biggest brands are turning to social media for Valentine's Day. Major marketers from Mattel (MAT) to Victoria's Secret (LTD) to CBS (CBS) are pushing holiday hype on Facebook, YouTube and Twitter.

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