Lenny's Social Media Update: Every Lenny's Lover's Voice is Heard

Since the creation of the Lenny's Sub Shop Facebook page, Lenny's has provided online experiences unmatched by others in the segment. Lenny's has rolled out countless social media initiatives and programs, back-boned by the success of their weekly, exclusive social media deal, Social Wednesdays. Through these initiatives the page has grown from 10,000 fans in January of this year to 57,000+ fans today. Through this explosive growth comes more interactions.

On a daily basis, an average of 5-6 guests go off the common status update threads and post comments, critiques and praises on the Lenny's wall. Each of these comments is responded to by Lenny's and handled with care. If one walks into a Lenny's restaurant, they receive tremendous customer service and now that same service is being delivered on a social landscape.

Below is an example of the interaction between brand and consumer on the Lenny's Facebook Page. If you are not yet a fan of Lenny's on Facebook, be sure to click here.