Thursday, October 13, 2011

Lenny's Sub Shop featued in Memphis Daily News

Lenny's Sub Shop was recently featured in the Memphis Daily News in an article titled "Lenny's first drive-thru expects 30 pct. Uptick annually." Reporter Sarah Baker spoke with James Kelly, Lenny’s franchisee in Memphis, to find out the business strategy behind developing a drive thru location in Memphis. Kelly, the owner of 10 locations in the area, said that he wanted to reinvest in this location for his customers in order to make it more convenient. Click here to read more.

Lenny’s first drive-thru expects 30 pct. uptick annually 
By Sarah Baker

Move over roast beef, here comes the Philly cheesesteak.

As of Tuesday, Sept. 27, the former Arby’s at 4740 Showcase at Perkins and I-240 is officially Memphis’ first drive-thru Lenny’s. There model comes after the sub sandwich shops’ drive-thru locations in both Arkansas and Mississippi.

The idea came about when franchisee James Kelly, who currently has 10 locations in the Memphis area, noticed a loyal following paired with decreasing traffic at his Mall of Memphis store. He calls that the “people side” of the equation.

(Read more)

Friday, October 7, 2011

Lenny's Sub Shop featured in Memphis Business Journal

Lenny's Sub Shop was recently featured in the Memphis Business Journal in an article titled “Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through.” The article was built from an in-depth interview with James Kelly about his expansion into a new location with a drive thru. The reporter notes that James Kelly and his partners are strong Lenny’s operators who have extensive experience with the brand in Memphis. This is great brand awareness for the new location and for the continued expansion of Lenny’s through its headquartered market, Memphis. Click here to read more.

Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through 
by Michael Sheffield

Memphis is getting its first drive-through Lenny's Sub Shop location, thanks to a local franchisee that is one of Lenny’s top performers.

Kelly Green Restaurants LLC, which also opened a location in Liberty Bowl Memorial Stadium in September, is opening the drive-through Lenny’s to replace its original store on American Way.

(Read more)