Lenny's Sub Shop was recently featured in an article in 1851 titled “
Give to Gain: How Lenny’s Built a Fan Base Through Customer Service.” The article focuses on how Lenny’s Sub Shop puts an emphasis on customer service and uses that business model to drive sales. With a focus on engaging the customer, Lenny’s has been able to continue its growth by integrating a quality product with a personable service. Lenny’s also utilizes social media and their Substantial Rewards Program to give back and engage their loyal fan base.
Click here for the full article, or begin reading below.
Give to Gain: How Lenny’s Built a Fan Base Through Customer Service
You just finished eating a “large” Deluxe Club weighing a pound, chips and a drink from
Lenny’s Sub Shop. As you loosen your belt two notches, you begin looking around for a place to throw out your trash and all you find is a friendly employee ready to clear your table and refill your drink. Your mind is racing because you thought you were in a quick service restaurant, but then it hits you–this isn’t just another sub shop, this is Lenny’s.
Substantial portion sizes have always been a staple of Lenny’s Sub Shop since its inception in 1998, when founder Len Moore created the first Lenny’s Sub Shop in Bartlett, Tennessee. The company has carried the tradition of hearty sandwiches into its franchising stages and relied on the value of their subs and word of mouth to increase traffic generation as opposed to a constant barrage of promotions.
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