Lenny's Sub Shop featured in Bossier Press-Tribune

Lenny’s Sub Shop was recently featured in the Bossier Press-Tribune in an article about the first Lenny’s location to open in Louisiana. Chris Procell opened his Lenny’s Sub Shop in Shreveport recently after falling in love with the brand while he was in college in Mississippi. The recent law school graduate enlisted the help of his father to open the franchise location, and the pair plan to bring 10 to the Louisiana area in the next decade. In the article, Lenny’s Sub Shop president, Brent Alvord, also talked about going into the sub business with his father when they acquired the franchise from its original founder in 2004. A portion of the article is below and it can be read in its entirety by clicking here.

National chain opens local shop

The first time Chris Procell of Homer took a bite of the #6 Deluxe Combo at Lenny’s Sub Shop, it was truly love at first bite.

That day in Jackson, Mississippi changed the course of his life and has brought a national sub shop chain to the Ark-La-Tex.

After receiving a degree in economics from Louisiana Tech University in Ruston, Procell decided to pursue a law degree at the Mississippi College Law School. That’s when he first discovered his love for the Deluxe Combo with turkey, roast beef and bacon.

After that visit, Procell said he ate at Lenny’s Sub Shop once or twice a week for the next three years, ordering the same sandwich every time.

When he was finished with law school in 2010, he returned to Louisiana. However, something was missing.

“I missed the product,” Procell said. “Next thing I knew, I was on a plane to Memphis and signing a franchise agreement.”

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Lenny's Sub Shop featured in The Times in Shreveport

Lenny’s Sub Shop was recently featured in The Times in Shreveport, in an article titled “NEW ON THE BLOCK: Lenny’s to open first Louisiana location.” Local franchisee, Chris Procell, discussed opening the restaurant with his father, Melvin, and the pair’s plans to expand throughout the state. The first location, in Shreveport on Youree Drive, will be followed by locations in the cities of Bossier, Natchitoches, Minden, Ruston, West Monroe and Monroe. A recent law school graduate, Chris Procell fell in love with the Lenny’s brand while in law school at Mississippi College in Jackson, Miss., and decided to forego a career in law so he could bring the sub chain to his home state. Click here to view the full article!

NEWONTHEBLOCK: Lenny's to open first Louisiana store
By Bobbie Clark

Lenny's Sub Shop will open its first restaurant in Louisiana on Thursday.

The father-son duo of Chris and Melvin Procell have taken on the responsibility of growing the chain in Louisiana. The first shop will be located on Youree Drive in Shreveport.

The Procells then plan to expand to include Bossier, Natchitoches, Minden, Ruston, West Monroe and Monroe.

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Lenny's Sub Shop featured in The Commercial Appeal

Lenny’s Sub Shop was recently featured in the Commercial Appeal, in a brief that highlighted its sponsorship of the “Memphis Rising Relief Benefit” held to raise money for victims of the recent flooding. The concert featured performances by Breaking Point, Ingram Hill, Sore Eyes, and several other bands. Lenny’s Sub Shop also donated several items to an online auction held to raise funds for the flood victims. Click here to view the full article!

Mississippi River recedes; back below flood stage for 1st time since April 26
By Tom Charlier

The flood of 2011 flowed further into history Friday as the Mississippi River -- after a monthlong siege of Memphis -- finally retreated back below flood stage.

The river dipped below 34 feet on the Memphis gauge for the first time since April 26, although forecasters warned that it could rise again to around flood stage within two weeks.

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