Lenny's Sub Shop was featured on a segment with Chattanooga NBC’s 3 Plus You WRCB-TV. The segment featured Justin Johnson and Ben Larson of Lenny’s to discuss what makes Lenny’s unique, catering options and a demonstration on how to make a Lenny’s sandwich. View the segment embedded below, or click here if you do not see it below.
Showing posts with label Franchise News. Show all posts
Showing posts with label Franchise News. Show all posts
Wednesday, October 3, 2012
Monday, September 24, 2012
Lenny's Featured on Proof Positive
Lenny's Sub Shop was recently mentioned on the blog Proof Positive in an article covering the Featured Video Contest details. Click here for the original post, or read it below.
Lenny’s Sub Shop ‘Featured Teacher’ Video Contest
Lenny’s Sub Shop is giving you the opportunity to honor that teacher of yours who made a meaningful difference in your life via an original song, performing a rap, a funny or heartfelt testimonial, or however you wish to showcase your passion through video.
Videos must be 90 seconds or less in length. Open to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older. The entry fee is free.
Prizes:
Grand Prize: The honored teacher and nominating student in the grand prize winning video will both receive $1,000
Second Place Prize: The honored teacher and nominating student in the second prize winning video will both receive $500
Third Place Prize: The honored teacher and nominating student in the third prize winning video will both receive $250
For more information please visit Lenny’s Sub Shop ‘Featured Teacher’ Video Contest.
Lenny’s Sub Shop ‘Featured Teacher’ Video Contest
Videos must be 90 seconds or less in length. Open to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older. The entry fee is free.
Prizes:
Grand Prize: The honored teacher and nominating student in the grand prize winning video will both receive $1,000
Second Place Prize: The honored teacher and nominating student in the second prize winning video will both receive $500
Third Place Prize: The honored teacher and nominating student in the third prize winning video will both receive $250
For more information please visit Lenny’s Sub Shop ‘Featured Teacher’ Video Contest.
Friday, September 21, 2012
Lenny's featured on FastCasual.com
Lenny's Sub Shop was featured on FastCasual.com in an article titled “Lenny's hosting Facebook contest to honor teachers.” The article discusses the object of the Facebook contest and the first prize of $1,000 for both the nominated teacher and the nominating student. Click here to read the full article, or begin reading below.
Lenny's hosting Facebook contest to honor teachers
Lenny’s Sub Shop, a 150-unit sub sandwich franchise, launched its first Facebook video contest to honor school teachers nationwide and help celebrate “World Teacher Day” on Oct. 5.
From now through Oct 10, the chain is encouraging the brand’s 87,000-plus Facebook fans to submit creative videos sharing stories of teachers who positively impacted their lives. Then, Oct. 11-12, Lenny’s Facebook fans will vote for their favorite videos, and prizes will be awarded for the grand, second and third place winners. The grand prize-winning school teacher and nominating student will each win $1,000.
(Read More)
Lenny's hosting Facebook contest to honor teachers
From now through Oct 10, the chain is encouraging the brand’s 87,000-plus Facebook fans to submit creative videos sharing stories of teachers who positively impacted their lives. Then, Oct. 11-12, Lenny’s Facebook fans will vote for their favorite videos, and prizes will be awarded for the grand, second and third place winners. The grand prize-winning school teacher and nominating student will each win $1,000.
(Read More)
Monday, September 10, 2012
Lenny's Sub Shop featured on WBIR
Lenny's Sub Shop franchisee Dian Trosclair and general manager Crystal Martin from Knoxville were featured in a segment on the WBIR Knoxville noon show that ran on Thursday, August 30th. In this 4 minute segment, Dian shared how Lenny’s Sub Shop makes the best sandwich every time by using the freshest products from baked bread daily to freshly sliced meats and cheeses all topped off with Lenny’s signature pickles and hot pepper relish. Dian shared with the host how Lenny’s piles high the quality ingredients to ensure the best taste, even while taking it to go at events like the local “Booms Day” celebration. Dian was also able to discuss a few of the Lenny’s dips that are perfect for festivals and tailgate season. View the video below!
Monday, September 3, 2012
Lenny's featured on AllFacebook.com
Lenny's Sub Shop was recently featured on AllFacebook.com in an article titled "Restaurants Compete With Major Chains Through Facebook," which was based off of the recent NRN Article. The article discusses the engagement-driven initiatives that have helped fans and customers have a say. Click here for the full article, or begin reading below.
Restaurants Compete With Major Chains Through Facebook
Smaller chain restaurants may not be able to compete with major chains in terms of volume, but they do have a vital way of bringing in business and keeping customers happy: Facebook. A story in Nation’s Restaurant News illustrates how restaurants are reaching out to customers through social media.
The story details how regional chains Lenny's Sub Shop and Toppers Pizza have used Facebook and other forms of social media to grow their businesses. They have one advantage over larger companies such as Subway and Pizza Hut: fans per unit. Nation’s Restaurant News cites statistics from No Limit Media Consulting, showing that Lenny’s Facebook page had more than 84,000 likes for its chain of 147 locations — roughly 578 fans per unit. Subway, by comparison, may have 15 million likes, but they’re also more spread out, with 469 fans per location. Toppers recorded 1,228 fans per location.
(Read More)
Restaurants Compete With Major Chains Through Facebook
The story details how regional chains Lenny's Sub Shop and Toppers Pizza have used Facebook and other forms of social media to grow their businesses. They have one advantage over larger companies such as Subway and Pizza Hut: fans per unit. Nation’s Restaurant News cites statistics from No Limit Media Consulting, showing that Lenny’s Facebook page had more than 84,000 likes for its chain of 147 locations — roughly 578 fans per unit. Subway, by comparison, may have 15 million likes, but they’re also more spread out, with 469 fans per location. Toppers recorded 1,228 fans per location.
(Read More)
Wednesday, August 29, 2012
Lenny's featured in Nation's Restaurant News
Lenny's Sub Shop was recently featured in an article in Nation's Restaurant News titled "Maximizing the value of the social media fan." The article talks about the success Lenny’s has had with its social media and how the brand has been clever with its social media initiatives. Brent Alvord talks about how this method has helped Lenny’s become a leader in the social space and outperform larger competitors. The article also includes information about some of the new product launches and promotions. Click here for the full article, or begin reading below.
Maximizing the value of the social media fan
Smaller restaurant chains share Facebook strategies that have helped them grow sales and units
Upstart restaurant brands like Toppers Pizza and Lenny’s Sub Shop have to compete against industry giants like Pizza Hut and Subway for sales, and while they acknowledge that they can’t match their rivals’ size, they can punch above their weight in terms of marketing through social media.
Executives at both brands said they concentrate less on the total number of “likes” they earn on Facebook compared with much larger chains than they do at their likes per store. Though the number of restaurants in their systems do not approach the same league as the competition, often their stable of Facebook fans per unit far exceed that of their peers.
(Read More)
Maximizing the value of the social media fan
Smaller restaurant chains share Facebook strategies that have helped them grow sales and units
Upstart restaurant brands like Toppers Pizza and Lenny’s Sub Shop have to compete against industry giants like Pizza Hut and Subway for sales, and while they acknowledge that they can’t match their rivals’ size, they can punch above their weight in terms of marketing through social media.
Executives at both brands said they concentrate less on the total number of “likes” they earn on Facebook compared with much larger chains than they do at their likes per store. Though the number of restaurants in their systems do not approach the same league as the competition, often their stable of Facebook fans per unit far exceed that of their peers.
(Read More)
Tuesday, August 14, 2012
Lenny's featured in Memphis Business Journal
Lenny's Sub Shop was recently featured in an article titled “Social media: Lenny’s meal ticket” in Memphis Business Journal. The article included a section based on Lenny’s from the interview we secured for Brent Alvord with Michael Sheffield.
In the article, which includes two great store photos, Brent talks about the success Lenny’s has had with its social media brand initiatives. He does a great job talking about how the brand has connected with its fans and followers to handle all social experiences, and has increased its social fan base better than its larger competitors.
Social media: Lenny’s meal ticket
by Michael Sheffield
Sub sandwich chain rewards fans, draws customers
What was once its slowest day of the week has transformed into one of the busiest days of the week for Lenny’s Sub Shop, thanks to Facebook.
Since launching its Facebook page three years ago, Memphis-based Lenny’s, which has 150 locations across the country, has grown its fan base to more than 85,000 followers, with an average of 578 fans per location. By comparison, Subway, with more than 37,000 locations around the world and 16.4 million followers, has an average of 442 fans per location, according to industry statistics.
Brent Alvord, president of Lenny’s, says the company has tapped into its followers through its Social Wednesday promotions.
Social Wednesday provides Lenny’s followers with coupons ranging from free chips and drinks to free subs, and has increased annual sales among the company’s top franchisees by more than 9 percent. Lenny’s top franchisees average about $694,000 per year. The top 5 percent of the company’s franchisees average around $1.2 million in sales per year.
Lenny’s top store is based at Memphis International Airport and is owned by Kelly Green Restaurants, which owns eight Memphis locations.
Alvord says Social Wednesday evolved from a Valentine’s Day coupon the company launched three years ago that gave customers a free sub. That giveaway alone increased the company’s modest fan base by 43,000 people. Alvord says Lenny’s increased its fans by another 20,000 last year.
The company worked with Chicago-based No Limit Media Consulting on its web initiatives.
“We analyze how many friends those people have and how many their friends have, which is more than 19 million people,” Alvord says. “It continues to build momentum.”
Nick Powills, chief brand strategist for No Limit Media, says Lenny’s has an active engagement with its customers through initiatives like Social Wednesday.
No Limit estimates a non-Facebook fan will spend about $150 per year in the restaurant, while a Facebook fan will spend $310 annually.
“If you can increase impressions, you can encourage them to come in more,” Powills says. “It’s important to build your fans organically. If it’s a popularity contest, I want to win one with real people instead of names I bought from someone else.”
In addition to the customers participating, Alvord says franchisees have to buy in to the promotions.
“They’re independent owners, so we cannot mandate particular things and I can’t fix pricing or an offer,” Alvord says. “So we try to make sure it’s something they’re OK accepting and something we think will be appealing to the guests as well.”
Reuben Brunson, president of Rocket Fuel, which works with its clients on social networking projects, says the best way for a company to succeed in social media marketing is to make sure it is creating a targeted message for its web audience, which is most likely different from the traditional audience. That lack of a message distinction is often where campaigns fail.
“There are things you can do on the web like ask questions and start conversations,” Brunson says. “But you have to be careful to not come across too sales-y. That doesn’t mean you can’t do specials, but you don’t want to be unbalanced.”
Brunson says direct conversation with customers can create a level of trust, and if done the right way, your customers become your best advertisers. But only if they trust you.
“In the old days, if you had a great experience at a restaurant, you’d tell your friends or coworkers; same with negative experiences,” Alvord says. “In today’s world, people tell their Facebook friends. We can head off negative exposure and seek the customers out to make it right, but we can also proactively seek customers. It’s prime territory.”
Read the article on the Memphis Business Journal site
In the article, which includes two great store photos, Brent talks about the success Lenny’s has had with its social media brand initiatives. He does a great job talking about how the brand has connected with its fans and followers to handle all social experiences, and has increased its social fan base better than its larger competitors.
Social media: Lenny’s meal ticket
by Michael Sheffield
Sub sandwich chain rewards fans, draws customers
Since launching its Facebook page three years ago, Memphis-based Lenny’s, which has 150 locations across the country, has grown its fan base to more than 85,000 followers, with an average of 578 fans per location. By comparison, Subway, with more than 37,000 locations around the world and 16.4 million followers, has an average of 442 fans per location, according to industry statistics.
Brent Alvord, president of Lenny’s, says the company has tapped into its followers through its Social Wednesday promotions.
Social Wednesday provides Lenny’s followers with coupons ranging from free chips and drinks to free subs, and has increased annual sales among the company’s top franchisees by more than 9 percent. Lenny’s top franchisees average about $694,000 per year. The top 5 percent of the company’s franchisees average around $1.2 million in sales per year.
Lenny’s top store is based at Memphis International Airport and is owned by Kelly Green Restaurants, which owns eight Memphis locations.
Alvord says Social Wednesday evolved from a Valentine’s Day coupon the company launched three years ago that gave customers a free sub. That giveaway alone increased the company’s modest fan base by 43,000 people. Alvord says Lenny’s increased its fans by another 20,000 last year.
The company worked with Chicago-based No Limit Media Consulting on its web initiatives.
“We analyze how many friends those people have and how many their friends have, which is more than 19 million people,” Alvord says. “It continues to build momentum.”
Nick Powills, chief brand strategist for No Limit Media, says Lenny’s has an active engagement with its customers through initiatives like Social Wednesday.
No Limit estimates a non-Facebook fan will spend about $150 per year in the restaurant, while a Facebook fan will spend $310 annually.
“If you can increase impressions, you can encourage them to come in more,” Powills says. “It’s important to build your fans organically. If it’s a popularity contest, I want to win one with real people instead of names I bought from someone else.”
In addition to the customers participating, Alvord says franchisees have to buy in to the promotions.
“They’re independent owners, so we cannot mandate particular things and I can’t fix pricing or an offer,” Alvord says. “So we try to make sure it’s something they’re OK accepting and something we think will be appealing to the guests as well.”
Reuben Brunson, president of Rocket Fuel, which works with its clients on social networking projects, says the best way for a company to succeed in social media marketing is to make sure it is creating a targeted message for its web audience, which is most likely different from the traditional audience. That lack of a message distinction is often where campaigns fail.
“There are things you can do on the web like ask questions and start conversations,” Brunson says. “But you have to be careful to not come across too sales-y. That doesn’t mean you can’t do specials, but you don’t want to be unbalanced.”
Brunson says direct conversation with customers can create a level of trust, and if done the right way, your customers become your best advertisers. But only if they trust you.
“In the old days, if you had a great experience at a restaurant, you’d tell your friends or coworkers; same with negative experiences,” Alvord says. “In today’s world, people tell their Facebook friends. We can head off negative exposure and seek the customers out to make it right, but we can also proactively seek customers. It’s prime territory.”
Read the article on the Memphis Business Journal site
Tuesday, July 31, 2012
Lenny's Sub Shop featured in 1851 Magazine
Lenny's Sub Shop was recently featured in an article in 1851 titled “Give to Gain: How Lenny’s Built a Fan Base Through Customer Service.” The article focuses on how Lenny’s Sub Shop puts an emphasis on customer service and uses that business model to drive sales. With a focus on engaging the customer, Lenny’s has been able to continue its growth by integrating a quality product with a personable service. Lenny’s also utilizes social media and their Substantial Rewards Program to give back and engage their loyal fan base. Click here for the full article, or begin reading below.
Give to Gain: How Lenny’s Built a Fan Base Through Customer Service
You just finished eating a “large” Deluxe Club weighing a pound, chips and a drink from Lenny’s Sub Shop. As you loosen your belt two notches, you begin looking around for a place to throw out your trash and all you find is a friendly employee ready to clear your table and refill your drink. Your mind is racing because you thought you were in a quick service restaurant, but then it hits you–this isn’t just another sub shop, this is Lenny’s.
Substantial portion sizes have always been a staple of Lenny’s Sub Shop since its inception in 1998, when founder Len Moore created the first Lenny’s Sub Shop in Bartlett, Tennessee. The company has carried the tradition of hearty sandwiches into its franchising stages and relied on the value of their subs and word of mouth to increase traffic generation as opposed to a constant barrage of promotions.
(Read More)
Give to Gain: How Lenny’s Built a Fan Base Through Customer Service
Substantial portion sizes have always been a staple of Lenny’s Sub Shop since its inception in 1998, when founder Len Moore created the first Lenny’s Sub Shop in Bartlett, Tennessee. The company has carried the tradition of hearty sandwiches into its franchising stages and relied on the value of their subs and word of mouth to increase traffic generation as opposed to a constant barrage of promotions.
(Read More)
Thursday, June 28, 2012
Lenny's featured in 1851 Magazine
Lenny's Sub Shop was recently featured in 1851 Magazine in an article titled "The Military Experience: Why Veterans Make Great Franchisees." In this article, Shutao Wang, a Lenny's Sub Shop Franchisee, explained how his experience in the military has helped him excel at his new position. Read his excerpt below, or click here for the full article.
The Military Experience: Why Veterans Make Great Franchisees
At a young age, military servicemen and -women are given the opportunity to take on important leadership roles, so military personnel become comfortable in these positions early.
“The U.S. Army taught me leadership skills and teamwork that translates to my business and how I operate it,” said Shutao Wang, a current Army operating room first assistant technician at Fort Jackson in Columbia, South Carolina, and the new owner of Lenny’s Sub Shop in Greenville, South Carolina. By learning how to lead a team, as well as how to support your staff at every level, veterans gain a unique skill set that develops their business management capabilities.
(Read More)
The Military Experience: Why Veterans Make Great Franchisees
At a young age, military servicemen and -women are given the opportunity to take on important leadership roles, so military personnel become comfortable in these positions early.
“The U.S. Army taught me leadership skills and teamwork that translates to my business and how I operate it,” said Shutao Wang, a current Army operating room first assistant technician at Fort Jackson in Columbia, South Carolina, and the new owner of Lenny’s Sub Shop in Greenville, South Carolina. By learning how to lead a team, as well as how to support your staff at every level, veterans gain a unique skill set that develops their business management capabilities.
(Read More)
Friday, May 11, 2012
Three’s Company: Lenny’s Sub Shop Introduces 3 New Sandwiches
Thriving National Franchise Sub Shop Adds Three NEW Subs to its Menus;
Entices Customers to Try the New Sandwiches Through ‘Three’s Company’ Promotion
Lenny’s Sub Shop, a 150-unit sub sandwich franchise, introduced not one, not two, but three new sandwiches to its menu selection for a limited time – the Ultimate BBQ Melt, Black Bean Veggie, and Buffalo Chicken Philly. These three new sandwiches, which hit counters nationwide on April 10, 2012, have been crafted by Lenny’s Sub Shop’s guests who participated in their New Sub Contest Facebook promotion last fall which resulted in over 2,500 submitted new sandwich ideas.
“We’re excited to welcome these new additions to our existing menu,” said George Alvord, Chairman and CEO of Lenny’s Sub Shop. “We don’t change our menu often. When we do, we take the necessary steps to guarantee every element measures up to our level of quality.”
Indeed, since its inception in 1998, Lenny’s has only added two new sandwiches: the French Dip in 2009 and the Hot Italian Sub in 2010. To satisfy an ever-growing request for even more sub options by Lenny’s loyal guests, company executives opted to introduce multiple sandwiches at the same time as a limited time offer to feed that demand.
The Ultimate BBQ Melt, Black Bean Veggie, and Buffalo Chicken Philly sandwiches feature the following ingredients:
To entice new guests and delight its dedicated guests, from April 10 through April 17, Lenny’scelebrated the introduction of the three new sandwiches with a ‘Three’s Company’ promotion. The promotion details were as follows:
“Whether we’re launching new sandwiches or offering contests online via social media, Lenny’s generates opportunity to engage its guests through multiple venues which all include one thing – fun,” said Brent Alvord, President of Lenny’s Sub Shop. “We expect our guests to love our new tasty sandwiches, and if they can enjoy them dressed up as a famous group, then we’ve again found a way to connect ‘fun’ with ‘food.’ This link sets us apart from others in the industry, and what our customers really want and expect.”
Entices Customers to Try the New Sandwiches Through ‘Three’s Company’ Promotion
Lenny’s Sub Shop, a 150-unit sub sandwich franchise, introduced not one, not two, but three new sandwiches to its menu selection for a limited time – the Ultimate BBQ Melt, Black Bean Veggie, and Buffalo Chicken Philly. These three new sandwiches, which hit counters nationwide on April 10, 2012, have been crafted by Lenny’s Sub Shop’s guests who participated in their New Sub Contest Facebook promotion last fall which resulted in over 2,500 submitted new sandwich ideas.
“We’re excited to welcome these new additions to our existing menu,” said George Alvord, Chairman and CEO of Lenny’s Sub Shop. “We don’t change our menu often. When we do, we take the necessary steps to guarantee every element measures up to our level of quality.”
Indeed, since its inception in 1998, Lenny’s has only added two new sandwiches: the French Dip in 2009 and the Hot Italian Sub in 2010. To satisfy an ever-growing request for even more sub options by Lenny’s loyal guests, company executives opted to introduce multiple sandwiches at the same time as a limited time offer to feed that demand.
The Ultimate BBQ Melt, Black Bean Veggie, and Buffalo Chicken Philly sandwiches feature the following ingredients:
- The Ultimate BBQ Melt is a combination of roast beef, ham, and turkey grilled to perfection and topped off with barbecue sauce, cheddar, and Swiss American cheeses. This will be the first Lenny’s sandwich topped with barbecue sauce, just another way to satisfy the tastes of its loyal customers.
- The Black Bean Veggie is a spicy black bean patty topped with grilled onions, green peppers, and Swiss American cheese.
- The Buffalo Chicken Philly is chicken philly meat grilled to perfection and topped off with Buffalo wing sauce and Swiss American cheese.
To entice new guests and delight its dedicated guests, from April 10 through April 17, Lenny’scelebrated the introduction of the three new sandwiches with a ‘Three’s Company’ promotion. The promotion details were as follows:
- A group of three people tastefully dressed as a famous group of three people, visit their local Lenny’s Sub Shop, and order at least one of the three new sandwiches.
- While enjoying their meal, the group takes a photo of themselves inside their local Lenny’s Sub Shop. Someone from the group then posts their photo on Lenny’s Sub Shop’s Facebook page for a chance to be chosen as one of three winning “photos of the day.”
- Each day, one winning group photo will be chosen based on creativity and the group will receive $333 in gift cards.
“Whether we’re launching new sandwiches or offering contests online via social media, Lenny’s generates opportunity to engage its guests through multiple venues which all include one thing – fun,” said Brent Alvord, President of Lenny’s Sub Shop. “We expect our guests to love our new tasty sandwiches, and if they can enjoy them dressed up as a famous group, then we’ve again found a way to connect ‘fun’ with ‘food.’ This link sets us apart from others in the industry, and what our customers really want and expect.”
Friday, May 4, 2012
Lenny's Sub Shop Introduces Delivery Program
Lenny’s Sub Shop is excited to announce the launch of a delivery program, beginning with a company flagship store in Tuscaloosa, AL.
“We are excited to launch our delivery program and give our customers even more options when it comes to filling their Lenny’s craving,” said Lenny’s Marketing Advisor Lauren Lovelady. “We have taken a lot of time to fine-tune our delivery system, and we know customers are going to love it.”
Lenny’s built and designed the software that handles the delivery system from the ground up, tailoring each aspect specifically to how a Lenny’s store operates. The system incorporates new technologies like a call capture system so that details of the order are as specific and correct as possible.
The Lenny’s location in Tuscaloosa sustained significant damage during the tornado outbreak the city experienced last April. Despite the setback, Lenny’s decided to rebuild the location, incorporating new technologies and a new design philosophy to create a flagship location for a community that is still rebuilding a year later.
“We didn’t want to borrow delivery technology used from competing companies,” said Lovelady. “Just as we rebuilt the Tuscaloosa store from the ground up, we decided to start fresh when we started thinking about offering delivery and do it right the first time. We didn’t have to rebuild after the tornado, but we wanted to as a way of showing the community we are committed to them.”
Residents of Tuscaloosa and surrounding communities can order from Lenny’s starting today.
“We are excited to launch our delivery program and give our customers even more options when it comes to filling their Lenny’s craving,” said Lenny’s Marketing Advisor Lauren Lovelady. “We have taken a lot of time to fine-tune our delivery system, and we know customers are going to love it.”
Lenny’s built and designed the software that handles the delivery system from the ground up, tailoring each aspect specifically to how a Lenny’s store operates. The system incorporates new technologies like a call capture system so that details of the order are as specific and correct as possible.
The Lenny’s location in Tuscaloosa sustained significant damage during the tornado outbreak the city experienced last April. Despite the setback, Lenny’s decided to rebuild the location, incorporating new technologies and a new design philosophy to create a flagship location for a community that is still rebuilding a year later.
“We didn’t want to borrow delivery technology used from competing companies,” said Lovelady. “Just as we rebuilt the Tuscaloosa store from the ground up, we decided to start fresh when we started thinking about offering delivery and do it right the first time. We didn’t have to rebuild after the tornado, but we wanted to as a way of showing the community we are committed to them.”
Residents of Tuscaloosa and surrounding communities can order from Lenny’s starting today.
Monday, March 26, 2012
Lenny's Sub Shop featured in Knoxville News Sentinel
Lenny's Sub Shop was featured in an article in the online edition of the Knoxville News Sentinel called "Three restaurant franchises plan Knoxville expansion." The article was built from an interview with Lenny's franchisee Dian Trosclair, and discussed discussed how Dian Trosclair, who opened her fifth
Lenny's location in Knoxville on Lovell Road late last year, is looking for new sites for expansion. The article also explains how Dian plans to offer a
delivery service for businesses from her current locations, which should be running by July or August. Click here to view the full article or read an excerpt below.
Three restaurant franchises plan Knoxville expansion
By Ed Marcum
Three franchise restaurant operations are looking to open new locations in the Knoxville area.
[Dian] Trosclair, who opened her fifth Lenny's location in Knoxville on Lovell Road late last year, is looking for new sites. "We have one or two sites we are looking at but we haven't started discussions yet," she said. In the meantime, Trosclair plans to offer a delivery service for businesses from her current locations. These are at 1145 Hunters Crossing in Alcoa, and at 4622 Kingston Pike, 9335 Kingston Pike, 523 Gay Street, 2901 Tazewell Pike and 150 Lovell Road in Knoxville.
(Read More)
Three restaurant franchises plan Knoxville expansion
By Ed Marcum
Three franchise restaurant operations are looking to open new locations in the Knoxville area.
[Dian] Trosclair, who opened her fifth Lenny's location in Knoxville on Lovell Road late last year, is looking for new sites. "We have one or two sites we are looking at but we haven't started discussions yet," she said. In the meantime, Trosclair plans to offer a delivery service for businesses from her current locations. These are at 1145 Hunters Crossing in Alcoa, and at 4622 Kingston Pike, 9335 Kingston Pike, 523 Gay Street, 2901 Tazewell Pike and 150 Lovell Road in Knoxville.
(Read More)
Monday, March 12, 2012
Lenny's Sub Shop featured on TheEagle.com
Lenny's Sub Shop was recently featured in an article on TheEagle.com titled, “Lenny’s Sub Shop gets new owners.” The article focuses on Cody and Tracy Maxwell taking over the Lenny’s Sub Shop that services the Bryan/College Station community. "We found that the people who know about Lenny's love the food and love to come in," Cody Maxwell said. "But a lot of people we've spoken with aren't aware of the location and the brand. We're here to change that." The article also highlights Cody and Tracy’s ties to the Texas A&M community. Click here to view the full article, or begin reading below.
Lenny's Sub Shop gets new owners
by Cassie Smith
Two College Station natives have returned home to take over something they love: the local Lenny's Sub Shop franchise.
Cody and Tracy Maxwell moved to Bryan about a month ago from Waco, bringing with them another business they've created, Capitol Ranch Real Estate, and their 6-year-old son and 9-month-old daughter. Since purchasing the sub shop, the entrepreneurial team has divided its time between working at their Lenny's in the North Park Plaza shopping center and spreading the word about its delicacies.
(Read More)
Lenny's Sub Shop gets new owners
by Cassie Smith
Two College Station natives have returned home to take over something they love: the local Lenny's Sub Shop franchise.
Cody and Tracy Maxwell moved to Bryan about a month ago from Waco, bringing with them another business they've created, Capitol Ranch Real Estate, and their 6-year-old son and 9-month-old daughter. Since purchasing the sub shop, the entrepreneurial team has divided its time between working at their Lenny's in the North Park Plaza shopping center and spreading the word about its delicacies.
(Read More)
Tuesday, March 6, 2012
Lenny's Sub Shop featured in Nation's Restaurant News
Lenny's Sub Shop was featured in an article in Nation’s Restaurant News titled, “Growth Concepts: Restaurant executives share franchising, growth strategies,” that ran on Friday, March 2, 2012. In the article, Lenny's President Brent Alvord talked about the reason for the brand’s growth optimism is based the cash referral program offered, and with Boefly introducing franchisees to new lending banks. He also spoke about the quality return for an investor in the Lenny’s system, and even included the number of locations openings this year with projected growth number in the next few years. Click here to view the full article, or begin reading the Lenny's excerpt below.
Growth concepts: Restaurant executives share franchising, growth strategies
by Mark Brandau
Brent Alvord, president, Lenny’s Sub Shop
System size: 150 units
Growth targets: 10 openings this year, 20 next year, 30 to 40 every year following
Source for optimism: Internal referral program, franchise lending brokers
We extended a $10,000 cash reward to anybody who referred a franchisee who opens a store this year. We offered it to our internal people, our Facebook fans and all 120,000 members of our rewards card program. The biggest source of good leads typically is our customers in our restaurants, because they’re avid fans who love our food and talk to us when they’re thinking about buying a business.
(Read More)
Growth concepts: Restaurant executives share franchising, growth strategies
by Mark Brandau
Brent Alvord, president, Lenny’s Sub Shop
System size: 150 units
Growth targets: 10 openings this year, 20 next year, 30 to 40 every year following
Source for optimism: Internal referral program, franchise lending brokers
We extended a $10,000 cash reward to anybody who referred a franchisee who opens a store this year. We offered it to our internal people, our Facebook fans and all 120,000 members of our rewards card program. The biggest source of good leads typically is our customers in our restaurants, because they’re avid fans who love our food and talk to us when they’re thinking about buying a business.
(Read More)
Wednesday, January 25, 2012
Lenny's Sub Shop voted as the Best of the Best in San Antonio
In a Facebook poll by KABB Fox San Antonio, the fans have chosen Lenny's Sub Shop as the Best of the Best! The station created a video featuring San Antonio Lenny's Sub Shop owner Kam Patel and the legendary Philly Cheesesteak. Check out the video here!
Thursday, December 29, 2011
Lenny's Sub Shop featured on Patch.com
Lenny's Sub Shop was recently featured on Patch.com in an article titled "Lenny's Sub Shop: All About Service". Patch.com reporter Melissa Kory compiled an article about the enjoyable experience she had when she attended the VIP opening of the Lenny’s Sub Shop location in Marietta. Franchisees AJ and Sonia Singh discussed that the quality of the food and the service is part of the reason they were drawn to the franchise in the first place, and that providing a great experience for their customers is their top priority. Click here for the full article or begin reading below.
Lenny's Sub Shop: All About Service
by Melissa Kory
This week's Bites Nearby is a little out of the ordinary, primarily because I didn't have time this week to enjoy a sit-down meal but also because there is a new sub shop in Marietta.
That being said I bring you Lenny's Sub Shop near Walmart off Cobb Parkway. This Lenny's opened on Wednesday and, for those interested, is now hiring.
(Read more)
Lenny's Sub Shop: All About Service
This week's Bites Nearby is a little out of the ordinary, primarily because I didn't have time this week to enjoy a sit-down meal but also because there is a new sub shop in Marietta.
That being said I bring you Lenny's Sub Shop near Walmart off Cobb Parkway. This Lenny's opened on Wednesday and, for those interested, is now hiring.
(Read more)
Friday, November 18, 2011
Lenny's Sub Shop mentioned in Tuscaloosa News
Lenny's Sub Shop was mentioned in the Tuscaloosa News concerning Lenny’s reopening in Tuscaloosa on Thursday, October 17. The mention was published online on November 13, 2011. The mention says that Tuscaloosa Lenny’s was rebuilt from the ground up after it was destroyed by the tornado in April and that the ribbon-cutting ceremony will be held on November 18 at 10:30 a.m. The mention also includes the store’s business hours as well as the dine-in, drive-through and delivery service options. Click here to view the article or view an excerpt below.
Regions, Lenny's to reopen this week
Lenny’s was rebuilt from the ground up after being destroyed in the tornado. The Memphis, Tenn.-based sandwich shop chain, which offers dine-in, drive-through and delivery service, will hold a ribbon-cutting at 10:30 a.m. Friday.
(Read More)
Regions, Lenny's to reopen this week
Lenny’s was rebuilt from the ground up after being destroyed in the tornado. The Memphis, Tenn.-based sandwich shop chain, which offers dine-in, drive-through and delivery service, will hold a ribbon-cutting at 10:30 a.m. Friday.
(Read More)
Thursday, October 13, 2011
Lenny's Sub Shop featued in Memphis Daily News
Lenny's Sub Shop was recently featured in the Memphis Daily News in an article titled "Lenny's first drive-thru expects 30 pct. Uptick annually." Reporter Sarah Baker spoke with James Kelly, Lenny’s franchisee in Memphis, to find out the business strategy behind developing a drive thru location in Memphis. Kelly, the owner of 10 locations in the area, said that he wanted to reinvest in this location for his customers in order to make it more convenient. Click here to read more.
Lenny’s first drive-thru expects 30 pct. uptick annually
By Sarah Baker
Move over roast beef, here comes the Philly cheesesteak.
As of Tuesday, Sept. 27, the former Arby’s at 4740 Showcase at Perkins and I-240 is officially Memphis’ first drive-thru Lenny’s. There model comes after the sub sandwich shops’ drive-thru locations in both Arkansas and Mississippi.
The idea came about when franchisee James Kelly, who currently has 10 locations in the Memphis area, noticed a loyal following paired with decreasing traffic at his Mall of Memphis store. He calls that the “people side” of the equation.
(Read more)
Lenny’s first drive-thru expects 30 pct. uptick annually
By Sarah Baker
Move over roast beef, here comes the Philly cheesesteak.
As of Tuesday, Sept. 27, the former Arby’s at 4740 Showcase at Perkins and I-240 is officially Memphis’ first drive-thru Lenny’s. There model comes after the sub sandwich shops’ drive-thru locations in both Arkansas and Mississippi.
The idea came about when franchisee James Kelly, who currently has 10 locations in the Memphis area, noticed a loyal following paired with decreasing traffic at his Mall of Memphis store. He calls that the “people side” of the equation.
(Read more)
Friday, October 7, 2011
Lenny's Sub Shop featured in Memphis Business Journal
Lenny's Sub Shop was recently featured in the Memphis Business Journal in an article titled “Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through.” The article was built from an in-depth interview with James Kelly about his expansion into a new location with a drive thru. The reporter notes that James Kelly and his partners are strong Lenny’s operators who have extensive experience with the brand in Memphis. This is great brand awareness for the new location and for the continued expansion of Lenny’s through its headquartered market, Memphis. Click here to read more.
Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through
by Michael Sheffield
Memphis is getting its first drive-through Lenny's Sub Shop location, thanks to a local franchisee that is one of Lenny’s top performers.
Kelly Green Restaurants LLC, which also opened a location in Liberty Bowl Memorial Stadium in September, is opening the drive-through Lenny’s to replace its original store on American Way.
(Read more)
Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through
by Michael Sheffield
Memphis is getting its first drive-through Lenny's Sub Shop location, thanks to a local franchisee that is one of Lenny’s top performers.
Kelly Green Restaurants LLC, which also opened a location in Liberty Bowl Memorial Stadium in September, is opening the drive-through Lenny’s to replace its original store on American Way.
(Read more)
Friday, September 30, 2011
Lenny's Sub Shop featured in Commercial Appeal
Lenny's Sub Shop was recent featured in Commercial Appeal in an article titled "First drive-thru Lenny's in Memphis area opens". James Dowd, reporter with the Commercial Appeal, spoke with James Kelly, franchisee and co-owner of 10 Memphis area Lenny’s locations, about bringing the very first drive-thru location to Memphis. When the former Arby’s came up for sale, Kelly and his partners jumped on the opportunity to develop the same Lenny’s Sub Shop, but with an added bonus: a drive-thru. Lenny’s lovers can now order at the drive-thru at 4740 Showcase Blvd. Click here to view the article in its entirety.
First drive-thru Lenny's in Memphis opens
By James Dowd
For Memphis entrepreneur James Kelly, partner at Kelly Green Restaurants, tweaking an already finely tuned business machine doesn't just make sense -- it make dollars and cents.
Kelly is a franchisee for Lenny's Sub Shop and operates 10 of the stores in Memphis. And now he's become the first local franchise holder to launch a drive-thru Lenny's, which is located in a former Arby's at 4740 Showcase Blvd.
(Read more)
First drive-thru Lenny's in Memphis opens
By James Dowd
For Memphis entrepreneur James Kelly, partner at Kelly Green Restaurants, tweaking an already finely tuned business machine doesn't just make sense -- it make dollars and cents.
Kelly is a franchisee for Lenny's Sub Shop and operates 10 of the stores in Memphis. And now he's become the first local franchise holder to launch a drive-thru Lenny's, which is located in a former Arby's at 4740 Showcase Blvd.
(Read more)
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