Lenny's featured in Nation's Restaurant News

Lenny's Sub Shop was recently featured in an article in Nation's Restaurant News titled "Maximizing the value of the social media fan." The article talks about the success Lenny’s has had with its social media and how the brand has been clever with its social media initiatives. Brent Alvord talks about how this method has helped Lenny’s become a leader in the social space and outperform larger competitors. The article also includes information about some of the new product launches and promotions. Click here for the full article, or begin reading below.

Maximizing the value of the social media fan
Smaller restaurant chains share Facebook strategies that have helped them grow sales and units

Upstart restaurant brands like Toppers Pizza and Lenny’s Sub Shop have to compete against industry giants like Pizza Hut and Subway for sales, and while they acknowledge that they can’t match their rivals’ size, they can punch above their weight in terms of marketing through social media.

Executives at both brands said they concentrate less on the total number of “likes” they earn on Facebook compared with much larger chains than they do at their likes per store. Though the number of restaurants in their systems do not approach the same league as the competition, often their stable of Facebook fans per unit far exceed that of their peers.

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