Lenny's Sub Shop featured in Nation's Restaurant News

Lenny's Sub Shop was featured in an article in Nation’s Restaurant News titled, “Growth Concepts: Restaurant executives share franchising, growth strategies,” that ran on Friday, March 2, 2012. In the article, Lenny's President Brent Alvord talked about the reason for the brand’s growth optimism is based the cash referral program offered, and with Boefly introducing franchisees to new lending banks. He also spoke about the quality return for an investor in the Lenny’s system, and even included the number of locations openings this year with projected growth number in the next few years. Click here to view the full article, or begin reading the Lenny's excerpt below.

Growth concepts: Restaurant executives share franchising, growth strategies
by Mark Brandau

Brent Alvord, president, Lenny’s Sub Shop
System size: 150 units
Growth targets: 10 openings this year, 20 next year, 30 to 40 every year following
Source for optimism: Internal referral program, franchise lending brokers

We extended a $10,000 cash reward to anybody who referred a franchisee who opens a store this year. We offered it to our internal people, our Facebook fans and all 120,000 members of our rewards card program. The biggest source of good leads typically is our customers in our restaurants, because they’re avid fans who love our food and talk to us when they’re thinking about buying a business.

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