Three’s Company: Lenny’s Sub Shop Introduces 3 New Sandwiches

Thriving National Franchise Sub Shop Adds Three NEW Subs to its Menus;
Entices Customers to Try the New Sandwiches Through ‘Three’s Company’ Promotion

Lenny’s Sub Shop, a 150-unit sub sandwich franchise, introduced not one, not two, but three new sandwiches to its menu selection for a limited time – the Ultimate BBQ Melt, Black Bean Veggie, and Buffalo Chicken Philly. These three new sandwiches, which hit counters nationwide on April 10, 2012, have been crafted by Lenny’s Sub Shop’s guests who participated in their New Sub Contest Facebook promotion last fall which resulted in over 2,500 submitted new sandwich ideas.

“We’re excited to welcome these new additions to our existing menu,” said George Alvord, Chairman and CEO of Lenny’s Sub Shop. “We don’t change our menu often. When we do, we take the necessary steps to guarantee every element measures up to our level of quality.”

Indeed, since its inception in 1998, Lenny’s has only added two new sandwiches: the French Dip in 2009 and the Hot Italian Sub in 2010. To satisfy an ever-growing request for even more sub options by Lenny’s loyal guests, company executives opted to introduce multiple sandwiches at the same time as a limited time offer to feed that demand.

The Ultimate BBQ Melt, Black Bean Veggie, and Buffalo Chicken Philly sandwiches feature the following ingredients:

• The Ultimate BBQ Melt is a combination of roast beef, ham, and turkey grilled to perfection and topped off with barbecue sauce, cheddar, and Swiss American cheeses. This will be the first Lenny’s sandwich topped with barbecue sauce, just another way to satisfy the tastes of its loyal customers.
• The Black Bean Veggie is a spicy black bean patty topped with grilled onions, green peppers, and Swiss American cheese.
• The Buffalo Chicken Philly is chicken philly meat grilled to perfection and topped off with Buffalo wing sauce and Swiss American cheese.

To entice new guests and delight its dedicated guests, from April 10 through April 17, Lenny’scelebrated the introduction of the three new sandwiches with a ‘Three’s Company’ promotion. The promotion details were as follows:

1. A group of three people tastefully dressed as a famous group of three people, visit their local Lenny’s Sub Shop, and order at least one of the three new sandwiches.
2. While enjoying their meal, the group takes a photo of themselves inside their local Lenny’s Sub Shop. Someone from the group then posts their photo on Lenny’s Sub Shop’s Facebook page for a chance to be chosen as one of three winning “photos of the day.”
3. Each day, one winning group photo will be chosen based on creativity and the group will receive $333 in gift cards.

“Whether we’re launching new sandwiches or offering contests online via social media, Lenny’s generates opportunity to engage its guests through multiple venues which all include one thing – fun,” said Brent Alvord, President of Lenny’s Sub Shop. “We expect our guests to love our new tasty sandwiches, and if they can enjoy them dressed up as a famous group, then we’ve again found a way to connect ‘fun’ with ‘food.’ This link sets us apart from others in the industry, and what our customers really want and expect.”