Lenny's Featured in Kiplinger's Personal Finance

Lenny's was featured in an article titled, "Jump-StartYour Career With a Franchise" in the April 2013 edition of Kiplinger'sPersonal Finance.

The article features various franchisees discussing why they chose a career in franchising and how they have found success in the industry. Edith Kelly-Green, who owns ten Lenny's Sub Shops in Memphis and Oxford, Miss., says she knew when she started back in 2005 that her business would have to compete with other sandwich shops, some on the same block. Kelly-Green, who retired from Federal Express in 2003, says her stores stand out because they offer larger sandwiches than her competitors. She also works hard to provide a welcoming environment. "The key is customer service," she says.

Click HERE for the full article or begin reading below:

Jump-Start Your Career With a Franchise

A franchise is quick way to invest in a ready-made enterprise

By: Sandra Block

When Rowley Mayo, 62, was downsized from his job as a finance executive in 2009, he wasn’t ready to stop working. But Mayo soon learned that companies weren't lining up to hire workers in his age group, especially those accustomed to earning six-figure salaries

Rather than accept early retirement, Mayo, who lives in Elk River, Minn., decided to start his own business. While researching opportunities, he consulted with a franchise broker who introduced him to Mr. Appliance, a home-service appliance-repair company with 148 locations in the U.S. After talking with franchise owners and company executives, he launched his franchise serving the Minneapolis suburbs in December 2010.

Lenny's featured in NRN

Lenny's was recently features in Nation's Restaurant News in an article titled "Restaurants counter payroll tax hikes with service boosts". In the article, Brent provided expert analysis about how people will see a difference in disposable income in 2013, but that would not create a marketing opportunity for coupons or deep discounts, since people will just seek more value when visiting  restaurants. Brent provided great comments about how the payroll tax component of the deal won’t change company strategy or dynamics.

Click HERE for the entire article or begin reading below.

Restaurants counter payroll tax hike with service boosts

By: Mark Brandau

Operators feel pressure to inspire loyalty as "fiscal cliff" payroll tax increase threatens consumer spending

Lost in the headlines that last week’s legislative resolution to the “fiscal cliff” would permanently freeze income tax rates for households earning less than $450,000 is the fact that a two-year-old payroll tax holiday expired, which operators worry could mean less spending at restaurants.

Yet while many restaurants roll out cyclical promotions related to value, operators said the response to the 2-percent increase in the payroll tax in 2013 should not be a price-focused marketing blitz but renewed efforts to inspire loyalty through customer service.

Lenny's Sub Shop Introduces Delivery Program

Lenny’s Sub Shop is excited to announce the launch of a delivery program, beginning with a company flagship store in Tuscaloosa, AL.

“We are excited to launch our delivery program and give our customers even more options when it comes to filling their Lenny’s craving,” said Lenny’s Marketing Advisor Lauren Lovelady. “We have taken a lot of time to fine-tune our delivery system, and we know customers are going to love it.”

Lenny’s built and designed the software that handles the delivery system from the ground up, tailoring each aspect specifically to how a Lenny’s store operates. The system incorporates new technologies like a call capture system so that details of the order are as specific and correct as possible.

The Lenny’s location in Tuscaloosa sustained significant damage during the tornado outbreak the city experienced last April. Despite the setback, Lenny’s decided to rebuild the location, incorporating new technologies and a new design philosophy to create a flagship location for a community that is still rebuilding a year later.

“We didn’t want to borrow delivery technology used from competing companies,” said Lovelady. “Just as we rebuilt the Tuscaloosa store from the ground up, we decided to start fresh when we started thinking about offering delivery and do it right the first time. We didn’t have to rebuild after the tornado, but we wanted to as a way of showing the community we are committed to them.”

Residents of Tuscaloosa and surrounding communities can order from Lenny’s starting today.