Lenny's Sub Shop Featured in the Tallahassee Democrat

Lenny's Sub Shop was recently featured in the Tallahassee Democrat in an article titled “Lenny’s Sub Shop opens first Tallahassee store inMidtown.”
 

In the article, Chris White and Derrick Crandall, owners of Lenny’s Sub Shop in Tallahassee, discuss their new location opening at the corner of Sixth Avenue and Thomasville Road in Midtown. They discuss why they wanted to go into business together as brothers, and why they specific why they wanted to bring the Lenny’s brand to the area, and what differentiates it from competitors. Brent Alvord talks about their future development plans for the area and state. 

Click HERE for the full article, or begin reading below:

Lenny's Sub Shop opens first Tallahassee store in Midtown

By: Dave Hodges

The brick building at the corner of Sixth Avenue and Thomasville Road in Midtown was once a gas station, then a dance studio, and later a cell phone store. Today it reopens as Tallahassee’s first Lenny’s Sub Shop.

The restaurant, which begins serving at 10:30 this morning, is the venture of brothers and restaurant veterans Chris White and Derrick Crandall, who have have plans to open four more locations in their Leon County franchise territory, they said.

Lenny's featured in NRN

Lenny's was recently features in Nation's Restaurant News in an article titled "Restaurants counter payroll tax hikes with service boosts". In the article, Brent provided expert analysis about how people will see a difference in disposable income in 2013, but that would not create a marketing opportunity for coupons or deep discounts, since people will just seek more value when visiting  restaurants. Brent provided great comments about how the payroll tax component of the deal won’t change company strategy or dynamics.

Click HERE for the entire article or begin reading below.

Restaurants counter payroll tax hike with service boosts

By: Mark Brandau

Operators feel pressure to inspire loyalty as "fiscal cliff" payroll tax increase threatens consumer spending

Lost in the headlines that last week’s legislative resolution to the “fiscal cliff” would permanently freeze income tax rates for households earning less than $450,000 is the fact that a two-year-old payroll tax holiday expired, which operators worry could mean less spending at restaurants.

Yet while many restaurants roll out cyclical promotions related to value, operators said the response to the 2-percent increase in the payroll tax in 2013 should not be a price-focused marketing blitz but renewed efforts to inspire loyalty through customer service.