Lenny's featured in NRN

Lenny's was recently features in Nation's Restaurant News in an article titled "Restaurants counter payroll tax hikes with service boosts". In the article, Brent provided expert analysis about how people will see a difference in disposable income in 2013, but that would not create a marketing opportunity for coupons or deep discounts, since people will just seek more value when visiting  restaurants. Brent provided great comments about how the payroll tax component of the deal won’t change company strategy or dynamics.

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Restaurants counter payroll tax hike with service boosts

By: Mark Brandau

Operators feel pressure to inspire loyalty as "fiscal cliff" payroll tax increase threatens consumer spending

Lost in the headlines that last week’s legislative resolution to the “fiscal cliff” would permanently freeze income tax rates for households earning less than $450,000 is the fact that a two-year-old payroll tax holiday expired, which operators worry could mean less spending at restaurants.

Yet while many restaurants roll out cyclical promotions related to value, operators said the response to the 2-percent increase in the payroll tax in 2013 should not be a price-focused marketing blitz but renewed efforts to inspire loyalty through customer service.