Lenny's Sub Shop Introduces Delivery Program

Lenny’s Sub Shop is excited to announce the launch of a delivery program, beginning with a company flagship store in Tuscaloosa, AL.

“We are excited to launch our delivery program and give our customers even more options when it comes to filling their Lenny’s craving,” said Lenny’s Marketing Advisor Lauren Lovelady. “We have taken a lot of time to fine-tune our delivery system, and we know customers are going to love it.”

Lenny’s built and designed the software that handles the delivery system from the ground up, tailoring each aspect specifically to how a Lenny’s store operates. The system incorporates new technologies like a call capture system so that details of the order are as specific and correct as possible.

The Lenny’s location in Tuscaloosa sustained significant damage during the tornado outbreak the city experienced last April. Despite the setback, Lenny’s decided to rebuild the location, incorporating new technologies and a new design philosophy to create a flagship location for a community that is still rebuilding a year later.

“We didn’t want to borrow delivery technology used from competing companies,” said Lovelady. “Just as we rebuilt the Tuscaloosa store from the ground up, we decided to start fresh when we started thinking about offering delivery and do it right the first time. We didn’t have to rebuild after the tornado, but we wanted to as a way of showing the community we are committed to them.”

Residents of Tuscaloosa and surrounding communities can order from Lenny’s starting today.

Lenny's Sub Shop featued in Memphis Daily News

Lenny's Sub Shop was recently featured in the Memphis Daily News in an article titled "Lenny's first drive-thru expects 30 pct. Uptick annually." Reporter Sarah Baker spoke with James Kelly, Lenny’s franchisee in Memphis, to find out the business strategy behind developing a drive thru location in Memphis. Kelly, the owner of 10 locations in the area, said that he wanted to reinvest in this location for his customers in order to make it more convenient. Click here to read more.

Lenny’s first drive-thru expects 30 pct. uptick annually 
By Sarah Baker

Move over roast beef, here comes the Philly cheesesteak.

As of Tuesday, Sept. 27, the former Arby’s at 4740 Showcase at Perkins and I-240 is officially Memphis’ first drive-thru Lenny’s. There model comes after the sub sandwich shops’ drive-thru locations in both Arkansas and Mississippi.

The idea came about when franchisee James Kelly, who currently has 10 locations in the Memphis area, noticed a loyal following paired with decreasing traffic at his Mall of Memphis store. He calls that the “people side” of the equation.

(Read more)

Lenny's Sub Shop featured in Memphis Business Journal

Lenny's Sub Shop was recently featured in the Memphis Business Journal in an article titled “Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through.” The article was built from an in-depth interview with James Kelly about his expansion into a new location with a drive thru. The reporter notes that James Kelly and his partners are strong Lenny’s operators who have extensive experience with the brand in Memphis. This is great brand awareness for the new location and for the continued expansion of Lenny’s through its headquartered market, Memphis. Click here to read more.

Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through 
by Michael Sheffield

Memphis is getting its first drive-through Lenny's Sub Shop location, thanks to a local franchisee that is one of Lenny’s top performers.

Kelly Green Restaurants LLC, which also opened a location in Liberty Bowl Memorial Stadium in September, is opening the drive-through Lenny’s to replace its original store on American Way.

(Read more)

Lenny's Sub Shop featured in Commercial Appeal

Lenny's Sub Shop was recent featured in Commercial Appeal in an article titled "First drive-thru Lenny's in Memphis area opens". James Dowd, reporter with the Commercial Appeal, spoke with James Kelly, franchisee and co-owner of 10 Memphis area Lenny’s locations, about bringing the very first drive-thru location to Memphis. When the former Arby’s came up for sale, Kelly and his partners jumped on the opportunity to develop the same Lenny’s Sub Shop, but with an added bonus: a drive-thru. Lenny’s lovers can now order at the drive-thru at 4740 Showcase Blvd. Click here to view the article in its entirety.

First drive-thru Lenny's in Memphis opens 

By James Dowd 

For Memphis entrepreneur James Kelly, partner at Kelly Green Restaurants, tweaking an already finely tuned business machine doesn't just make sense -- it make dollars and cents. 
 
Kelly is a franchisee for Lenny's Sub Shop and operates 10 of the stores in Memphis. And now he's become the first local franchise holder to launch a drive-thru Lenny's, which is located in a former Arby's at 4740 Showcase Blvd.

(Read more)

Chattanooga Times Free Press Article featured on Allbusiness.com

The article "Newcomer finds niche in sub shop," which was featured in the Chattanooga Times Free Press, was featured on Allbusiness.com. To see the posting, click here.

Newcomer finds niche in sub shop
By ELLIS SMITH

When Kuntal "Kevin" Patel, an immigrant from India working at his cousin's gas station in Chattanooga, heard in 2009 that the Lenny's Sub Shop on Gunbarrel Road was for sale, he decided the time was ripe to enter the food business.

Patel had saved nearly every penny he earned from his gas station job after coming to the United States in 2005, and with a little help from his cousin, he had enough cash to buy the franchise.

(Read More)