Lenny's Featured on Proof Positive

Lenny's Sub Shop was recently mentioned on the blog Proof Positive in an article covering the Featured Video Contest details. Click here for the original post, or read it below.

Lenny’s Sub Shop ‘Featured Teacher’ Video Contest

Lenny’s Sub Shop is giving you the opportunity to honor that teacher of yours who made a meaningful difference in your life via an original song, performing a rap, a funny or heartfelt testimonial, or however you wish to showcase your passion through video.

Videos must be 90 seconds or less in length. Open to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older. The entry fee is free.

Prizes:
Grand Prize: The honored teacher and nominating student in the grand prize winning video will both receive $1,000
Second Place Prize: The honored teacher and nominating student in the second prize winning video will both receive $500
Third Place Prize: The honored teacher and nominating student in the third prize winning video will both receive $250

For more information please visit Lenny’s Sub Shop ‘Featured Teacher’ Video Contest.

Lenny's featured on FastCasual.com

Lenny's Sub Shop was featured on FastCasual.com in an article titled “Lenny's hosting Facebook contest to honor teachers.” The article discusses the object of the Facebook contest and the first prize of $1,000 for both the nominated teacher and the nominating student. Click here to read the full article, or begin reading below.

Lenny's hosting Facebook contest to honor teachers

Lenny’s Sub Shop, a 150-unit sub sandwich franchise, launched its first Facebook video contest to honor school teachers nationwide and help celebrate “World Teacher Day” on Oct. 5.

From now through Oct 10, the chain is encouraging the brand’s 87,000-plus Facebook fans to submit creative videos sharing stories of teachers who positively impacted their lives. Then, Oct. 11-12, Lenny’s Facebook fans will vote for their favorite videos, and prizes will be awarded for the grand, second and third place winners.  The grand prize-winning school teacher and nominating student will each win $1,000.

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Lenny's Sub Shop featured on WBIR

Lenny's Sub Shop franchisee Dian Trosclair and general manager Crystal Martin from Knoxville were featured in a segment on the WBIR Knoxville noon show that ran on Thursday, August 30th. In this 4 minute segment, Dian shared how Lenny’s Sub Shop makes the best sandwich every time by using the freshest products from baked bread daily to freshly sliced meats and cheeses all topped off with Lenny’s signature pickles and hot pepper relish. Dian shared with the host how Lenny’s piles high the quality ingredients to ensure the best taste, even while taking it to go at events like the local “Booms Day” celebration. Dian was also able to discuss a few of the Lenny’s dips that are perfect for festivals and tailgate season. View the video below!

Lenny's featured on AllFacebook.com

Lenny's Sub Shop was recently featured on AllFacebook.com in an article titled "Restaurants Compete With Major Chains Through Facebook," which was based off of the recent NRN Article. The article discusses the engagement-driven initiatives that have helped fans and customers have a say. Click here for the full article, or begin reading below.

Restaurants Compete With Major Chains Through Facebook

Smaller chain restaurants may not be able to compete with major chains in terms of volume, but they do have a vital way of bringing in business and keeping customers happy: Facebook. A story in Nation’s Restaurant News illustrates how restaurants are reaching out to customers through social media.

The story details how regional chains Lenny's Sub Shop and Toppers Pizza have used Facebook and other forms of social media to grow their businesses. They have one advantage over larger companies such as Subway and Pizza Hut: fans per unit. Nation’s Restaurant News cites statistics from No Limit Media Consulting, showing that Lenny’s Facebook page had more than 84,000 likes for its chain of 147 locations — roughly 578 fans per unit. Subway, by comparison, may have 15 million likes, but they’re also more spread out, with 469 fans per location. Toppers recorded 1,228 fans per location.

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