Breakfast sales booming for sub shop’s franchisee
Denver Business Journal - by Ed Sealover
Nathan Turner knew the franchise he wanted to grow, the city in which to expand it and all the locations with great traffic.
But he knew he needed more to be successful, as he was opening in the depths of the recession.
So Turner decided to add breakfast and delivery service after buying the Denver-area franchise rights to open Lenny’s Sub Shop, a Memphis, Tenn.-based chain specializing in Philly cheesesteaks.
Few locations in the 19-state chain had tried offering breakfast or delivery service before, sticking with Lenny’s standard lunch and dinner menus.
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