Lenny's was recently featured in The Memphis Flyer in an article titled, "At Lenny's: The "Under 500" Menu and the Black Bean Kaiser".The article features an interview with Brent Alvord, president of Lenny's Franchise Systems, LLC. Alvord speaks about the growth and development of Lenny's Sub Shop in menu enhancements. The new "Under 500" menu featured 9 sandwiches under 500 calories, starting at $3.50. Alvord also touches upon the decision by Lenny's to roll out all nutritional information voluntarily.
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At Lenny's: The "Under 500" Menu and the Black Bean Kaiser
By: Susan Ellis
The first Lenny's Sub Shop was opened in Bartlett in 1998 by Len Moore, who sold the business to a group of investors in 2004. There are now roughly 150 Lenny's in 20 states.
"We're constantly in research development, looking at ways to enhance our menu," says Brent Alvord, president of Lenny's Franchise System, LLC.
One recent enhancement, the "Under 500" menu board — lime green and placed center, to catch the eye — highlights 9 sandwiches under 500 calories, starting at $3.50.
All of the "Under 500" sandwiches are regular menu items, only without the cheese or olive oil. Among the sandwiches are the roast beef sub, Mile High turkey sub, and the tuna salad kaiser.
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