Lenny's Sub Shop featured in The Forsyth News

Lenny's Sub Shop was recently featured in The Forsyth News in an article titled, “Businesses encouraged to join fight against cancer.” The article discusses franchisee Bruce Longmore’s role in providing food donations for the Leukemia and Lymphoma Society’s Light the Night Walk in Atlanta. Click here to view the full article!

Business encouraged to join fight against cancer

By: Jennifer Sammi

John and Torri Westmoreland have been making signs for the Leukemia & Lymphoma Society’s Light the Night Walk in Atlanta for nine years.

The couple, owners of In-Depth Signs & Designs in Cumming, thought it was a great way to give back to the community.

While the society works to help those suffering from leukemia, lymphoma, Hodgkin’s disease and myeloma, the Westmorelands always pictured the blood cancers impacting children.

Then John Westmoreland was diagnosed with Hodgkin’s disease.

(READ MORE)

Lenny's franchisee Bruce Longmore featured in Atlanta Business Chronicle

The Atlanta Business Chronicle recently published an article called “Dining outlook promising for Perimeter region.” This article discusses how Lenny’s franchise owner, Bruce Longmore, continues to succeed despite a down economy and what he’s doing to be a successful franchise owner. Longmore was Lenny’s Franchisee of the Year this year along with winning seven other awards at Lenny’s national convention. Longmore owns two Atlanta-area locations, in Alpharetta and Cumming, and hopes to open more locations in the future. Check out a portion of the article below or read the full story here:

Dining outlook promising for Perimeter region

Bruce Longmore won’t let people forget Lenny’s Sub Shop.

He hands out Lenny’s coupons at Walmart. His fully wrapped vehicle is a rolling Lenny’s advertisement. He even dons a Lenny’s hat while relaxing on his boat.

Along with his wife, Donna, the owners of two Lenny’s stores — in Cumming and Alpharetta, both acquired in 2008 — do what he calls “relentless promotion.” The above-and-beyond effort, in addition to a huge commitment to networking and community involvement, keeps the former sales executive on the go. (Read More)

Lenny's featured in the Wall Street Journal

The Wall Street Journal recently featured Lenny’s Sub Shop franchisee Bruce Longmore. Longmore discusses with WSJ reporter Julie Bennett how strategies he picked up in corporate America have helped him achieve success as a franchise owner and operator. Longmore owns two Lenny’s locations. One in Cumming, GA and the other in Alpharetta, GA. He was recently recognized with seven awards for his achievements in 2009-2010 including Franchisee of the Year at Lenny’s national Summit. Check out the full article below!

Lenny's Selected as Small Business of the Year

We are proud to announce that Lenny's Sub Shop was recently selected as Small Business of the Year for Forsyth County, GA. Bruce Longmore (featured in the picture below) accepted the award on behalf of his Alpharetta and Cumming locations. More information about the award can be found HERE. Congratulations to all that were involved in making this happen, it truly is an honor!

Franchisee Spotlight: Bruce Longmore, owner of Lenny's Sub Shop in Alpharetta and Cumming, GA

Each week, Lenny's will highlight a franchisee. This week, Bruce Longmore, is our spotlight franchisee.

Franchisee Since: 2008
Locations: Alpharetta and Cumming, GA

How Bruce Longmore Got Started With Lenny’s…

Long-time Atlanta native, Bruce Longmore got tired of his career in corporate sales. Eventually, he grabbed hold of his entrepreneurial spirit and left corporate America to venture into becoming his own boss. For six months during his transition, he spent time looking into different franchise opportunities, but it was Lenny’s Sub Shop that really piqued his interest. As soon as a store in his area came up for grabs, he took the bait and closed on it in less than a month. In 6 months, Bruce was operating two locations: the one in his backyard in Cumming and another in Alpharetta, only a couple miles down the road.

What Intrigued Bruce Longmore About Lenny’s…

The foodies that they are, Bruce and his wife, Donna, always wanted to own a sandwich shop. They had been customers of their neighborhood Lenny’s for eight years and loved that the staff was friendly and the sandwiches were sliced fresh and cooked to order, not to mention, they loved Lenny’s signature hot pepper relish.

Bruce has completely ingrained Lenny’s within his community. He sits on the board of directors for the Rotary Club, is a member of the networking group, Leadership Forsyth and Business 400. He hosts a networking club called “Network for Success” at Lenny’s every Wednesday night. In addition, he is also on the Lenny’s Advisory Committee.

Something Interesting About Bruce Longmore’s Story…

Bruce’s locations are family owned and operated. He and his wife run the stores every day. Bruce’s son is the assistant manager and his daughter and youngest son work during their school breaks.

The Longmore’s watch The Food Channel every night.