Lenny's Sub Shop featured on Patch.com

Lenny's Sub Shop was recently featured on Patch.com in an article titled "Lenny's Sub Shop: All About Service". Patch.com reporter Melissa Kory compiled an article about the enjoyable experience she had when she attended the VIP opening of the Lenny’s Sub Shop location in Marietta. Franchisees AJ and Sonia Singh discussed that the quality of the food and the service is part of the reason they were drawn to the franchise in the first place, and that providing a great experience for their customers is their top priority. Click here for the full article or begin reading below.

Lenny's Sub Shop: All About Service

by Melissa Kory

This week's Bites Nearby is a little out of the ordinary, primarily because I didn't have time this week to enjoy a sit-down meal but also because there is a new sub shop in Marietta.

That being said I bring you Lenny's Sub Shop near Walmart off Cobb Parkway. This Lenny's opened on Wednesday and, for those interested, is now hiring.

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Lenny's Sub Shop mentioned in Tuscaloosa News

Lenny's Sub Shop was mentioned in the Tuscaloosa News concerning Lenny’s reopening in Tuscaloosa on Thursday, October 17. The mention was published online on November 13, 2011. The mention says that Tuscaloosa Lenny’s was rebuilt from the ground up after it was destroyed by the tornado in April and that the ribbon-cutting ceremony will be held on November 18 at 10:30 a.m. The mention also includes the store’s business hours as well as the dine-in, drive-through and delivery service options. Click here to view the article or view an excerpt below.

Regions, Lenny's to reopen this week

Lenny’s was rebuilt from the ground up after being destroyed in the tornado. The Memphis, Tenn.-based sandwich shop chain, which offers dine-in, drive-through and delivery service, will hold a ribbon-cutting at 10:30 a.m. Friday.

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Lenny's Sub Shop featued in Memphis Daily News

Lenny's Sub Shop was recently featured in the Memphis Daily News in an article titled "Lenny's first drive-thru expects 30 pct. Uptick annually." Reporter Sarah Baker spoke with James Kelly, Lenny’s franchisee in Memphis, to find out the business strategy behind developing a drive thru location in Memphis. Kelly, the owner of 10 locations in the area, said that he wanted to reinvest in this location for his customers in order to make it more convenient. Click here to read more.

Lenny’s first drive-thru expects 30 pct. uptick annually 
By Sarah Baker

Move over roast beef, here comes the Philly cheesesteak.

As of Tuesday, Sept. 27, the former Arby’s at 4740 Showcase at Perkins and I-240 is officially Memphis’ first drive-thru Lenny’s. There model comes after the sub sandwich shops’ drive-thru locations in both Arkansas and Mississippi.

The idea came about when franchisee James Kelly, who currently has 10 locations in the Memphis area, noticed a loyal following paired with decreasing traffic at his Mall of Memphis store. He calls that the “people side” of the equation.

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Lenny's Sub Shop featured in Memphis Business Journal

Lenny's Sub Shop was recently featured in the Memphis Business Journal in an article titled “Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through.” The article was built from an in-depth interview with James Kelly about his expansion into a new location with a drive thru. The reporter notes that James Kelly and his partners are strong Lenny’s operators who have extensive experience with the brand in Memphis. This is great brand awareness for the new location and for the continued expansion of Lenny’s through its headquartered market, Memphis. Click here to read more.

Top-performing Lenny’s Sub Shop operator expects revenue boost with drive-through 
by Michael Sheffield

Memphis is getting its first drive-through Lenny's Sub Shop location, thanks to a local franchisee that is one of Lenny’s top performers.

Kelly Green Restaurants LLC, which also opened a location in Liberty Bowl Memorial Stadium in September, is opening the drive-through Lenny’s to replace its original store on American Way.

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Lenny's Sub Shop featured in Commercial Appeal

Lenny's Sub Shop was recent featured in Commercial Appeal in an article titled "First drive-thru Lenny's in Memphis area opens". James Dowd, reporter with the Commercial Appeal, spoke with James Kelly, franchisee and co-owner of 10 Memphis area Lenny’s locations, about bringing the very first drive-thru location to Memphis. When the former Arby’s came up for sale, Kelly and his partners jumped on the opportunity to develop the same Lenny’s Sub Shop, but with an added bonus: a drive-thru. Lenny’s lovers can now order at the drive-thru at 4740 Showcase Blvd. Click here to view the article in its entirety.

First drive-thru Lenny's in Memphis opens 

By James Dowd 

For Memphis entrepreneur James Kelly, partner at Kelly Green Restaurants, tweaking an already finely tuned business machine doesn't just make sense -- it make dollars and cents. 
 
Kelly is a franchisee for Lenny's Sub Shop and operates 10 of the stores in Memphis. And now he's become the first local franchise holder to launch a drive-thru Lenny's, which is located in a former Arby's at 4740 Showcase Blvd.

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Create Our Next Sub and Win Big!

Some of the best ideas come from outside of a company itself: the customers. Using this philosophy, we are asking our fans to create what they think would be the perfect sub. A promotion such as this ensures that the new menu item, whatever it may be, will be a fan favorite from the start. And with the prizes offered, we have certainly not seen any shortage of great ideas coming in. During the first week of the contest, we were averaging about one entry per minute!

The grand prize winner will receive $5,000 while the 2nd and 3rd place winners will win $3,000 and $1,000, respectively. Submissions are open until October 15th, and the winners will be announced on October 31st. Enter at http://lennys.com/newsub

Lenny's Sub Shop featured in ASU Herald

Lenny’s Sub Shop was recently featured in an article in the ASU Herald, titled “Lenny’s Sub Shop opens near campus.” The article discusses the recent opening of Lenny’s Sub Shop in Jonesboro, Ark., by entrepreneurs and longtime friends Lawson Fisher and Tripp Williams. The pair decided to open in Jonesboro to target the college crowd and hope to interact with the local community. Since they are located so close to campus, the pair talked to football coach Hugh Freeze at the university and were given jerseys to decorate the shop. Click here to view full article.

Lenny's Sub Shop opens near campus
By: Michaela Kaberline

Long-time best friends Tripp Williams and Lawson Fisher franchised Lenny's Sub Shop in Jonesboro after the two became business partners about three years ago when they decided to jump into the Lenny's business by opening their first store in downtown Memphis, Tenn.

Williams and Fisher own four Lenny's in Memphis and one in Little Rock. They decided to open a sub shop in Jonesboro to cater to the college crowd.

"We knew we had to get over here and open a store," Fisher said. "With our location, we are minutes away from the ASU campus and we really wanted to target college students the most."

The first Lenny's Sub Shop was founded by Len Moore in 1998. In 2004, he sold a majority of the ownership to George Alvord and a group of private investors.

According to Lenny's website, Moore decided to franchise Lenny's and moved to Houston, Texas to open a sub shop there.

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