Lenny's Sub Shop featured in Knoxville News Sentinel

Lenny's Sub Shop was featured in an article in the online edition of the Knoxville News Sentinel called "Three restaurant franchises plan Knoxville expansion." The article was built from an interview with Lenny's franchisee Dian Trosclair, and discussed discussed how Dian Trosclair, who opened her fifth Lenny's location in Knoxville on Lovell Road late last year, is looking for new sites for expansion. The article also explains how Dian plans to offer a delivery service for businesses from her current locations, which should be running by July or August. Click here to view the full article or read an excerpt below.

Three restaurant franchises plan Knoxville expansion
By Ed Marcum

Three franchise restaurant operations are looking to open new locations in the Knoxville area.

[Dian] Trosclair, who opened her fifth Lenny's location in Knoxville on Lovell Road late last year, is looking for new sites. "We have one or two sites we are looking at but we haven't started discussions yet," she said. In the meantime, Trosclair plans to offer a delivery service for businesses from her current locations. These are at 1145 Hunters Crossing in Alcoa, and at 4622 Kingston Pike, 9335 Kingston Pike, 523 Gay Street, 2901 Tazewell Pike and 150 Lovell Road in Knoxville.

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Lenny's Sub Shop featured on TheEagle.com

Lenny's Sub Shop was recently featured in an article on TheEagle.com titled, “Lenny’s Sub Shop gets new owners.” The article focuses on Cody and Tracy Maxwell taking over the Lenny’s Sub Shop that services the Bryan/College Station community. "We found that the people who know about Lenny's love the food and love to come in," Cody Maxwell said. "But a lot of people we've spoken with aren't aware of the location and the brand. We're here to change that." The article also highlights Cody and Tracy’s ties to the Texas A&M community. Click here to view the full article, or begin reading below.

Lenny's Sub Shop gets new owners
by Cassie Smith

Two College Station natives have returned home to take over something they love: the local Lenny's Sub Shop franchise.

Cody and Tracy Maxwell moved to Bryan about a month ago from Waco, bringing with them another business they've created, Capitol Ranch Real Estate, and their 6-year-old son and 9-month-old daughter. Since purchasing the sub shop, the entrepreneurial team has divided its time between working at their Lenny's in the North Park Plaza shopping center and spreading the word about its delicacies.

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Lenny's Sub Shop featured in Nation's Restaurant News

Lenny's Sub Shop was featured in an article in Nation’s Restaurant News titled, “Growth Concepts: Restaurant executives share franchising, growth strategies,” that ran on Friday, March 2, 2012. In the article, Lenny's President Brent Alvord talked about the reason for the brand’s growth optimism is based the cash referral program offered, and with Boefly introducing franchisees to new lending banks. He also spoke about the quality return for an investor in the Lenny’s system, and even included the number of locations openings this year with projected growth number in the next few years. Click here to view the full article, or begin reading the Lenny's excerpt below.

Growth concepts: Restaurant executives share franchising, growth strategies
by Mark Brandau

Brent Alvord, president, Lenny’s Sub Shop
System size: 150 units
Growth targets: 10 openings this year, 20 next year, 30 to 40 every year following
Source for optimism: Internal referral program, franchise lending brokers

We extended a $10,000 cash reward to anybody who referred a franchisee who opens a store this year. We offered it to our internal people, our Facebook fans and all 120,000 members of our rewards card program. The biggest source of good leads typically is our customers in our restaurants, because they’re avid fans who love our food and talk to us when they’re thinking about buying a business.

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