Tuesday, May 20, 2014

Lenny’s Sub Shop Launches ‘Smoked Pork BBQ Sub’ Half-Pound Sizzling Hot Sub Now Available

LENNY’S SUB SHOP LAUNCHES ‘SMOKED PORK BBQ SUB’

October 30, 2013

Lenny’s Sub Shop Launches ‘Smoked Pork BBQ Sub’
Half-Pound Sizzling Hot Sub Now Available   

 Memphis-Based Franchise Entices Guests with New Offering 

Memphis, TN
 –Lenny’s Sub Shop, a national sub sandwich franchise, is introducing a brand new menu item in all of its sub shops nationwide.  By launching the Smoked Pork BBQ Sub, Lenny’s is inserting a new hot sub option into the existing array of menu offerings to help warm up hungry guests this season.  



This half pound sub with a value price point of $5.99 confirms Lenny’s as the location to frequent for delicious, affordable subs.  The Smoked Pork BBQ Sub includes smoked pork and barbecue sauce inside oven baked bread with the option of including a coleslaw topping.  



“We are excited to present another delicious sandwich to our guests.  We have already received rave reviews from many guests who have tasted the new half-pound sub,” said Brent Alvord, President of Lenny’s Sub Shop. “This new offering not only brings a genuine barbecue sandwich to our shops, but it also allows us to offer coleslaw as a new signature side item.”



For more information, please visit https://www.facebook.com/LennysSubs or https://lennys.com.

Lenny’s Sub Shop Highlights ‘All-American Classic’ Entices Guests with Classic Sub Week of Independence Day

LENNY’S SUB SHOP HIGHLIGHTS ‘ALL-AMERICAN CLASSIC’

July 02, 2013

Lenny’s Sub Shop Highlights ‘All-American Classic’
Entices Guests with Classic Sub Week of Independence Day  

 Memphis-Based Franchise Brings Focus to Classic Sub with “All-American” Appeal for the Holiday


Memphis, TN
 – To help celebrate our nation’s independence day, Lenny’s Sub Shop, a national sub sandwich franchise, is kicking off a two month long promotion featuring its All-American Classic sub in all of its sub shops nationwide.



With a value price point of $4.95 for this half pound sub, Lenny’s highlights the deliciousness that sets their subs far above their competition.  The All-American Classic is Lenny’s personal spin on the traditional ham and cheese sub sandwich by adding Capicola – one of their signature Italian meats.  



“I had our All-American Classic sub for lunch the other day and it’s really awesome,” said Brent Alvord, President of Lenny’s Sub Shop. “This promotion is bringing focus to our brand’s roots with the All-American theme.  Since inception 15 years ago in the heart of the mid-south with red, white, and blue colors, we have always taken pride in identifying with hard working Americans and providing hearty subs at an affordable price. ”



The promotion will also be supported on their website, their 90,000+ fanned Facebook page, and in-shop with red, white, and blue visual displays featuring “All-American Classic ½ Pound of Delicious for $4.95” content.   



“We really are making more targeted marketing decisions this year.  Look for continued exciting initiatives to come from our brand,” Alvord said.  “The quality of our big, fresh, and fast subs will always be the cornerstone of Lenny’s.”



For more information, please visit https://www.facebook.com/LennysSubs or https://twitter.com/lennyssubs.

Lenny’s Sub Shop Announces ‘Under 500’ Menu Board Transitions Helping Spearhead Calorie Awareness Across Sub Sandwich Industry

LENNY’S SUB SHOP ANNOUNCES ‘UNDER 500’ MENU BOARD TRANSITIONS

April 01, 2013


Lenny’s Sub Shop Announces ‘Under 500’ Menu Board Transitions
Helping Spearhead Calorie Awareness Across Sub Sandwich Industry

 Memphis-Based Sub Shop Offers Voluntary Menu Transparency for Additional Guest Satisfaction



Memphis, TN – Lunch competition has never been more competitive and to address the lunch crowd’s growing need to remain healthy during this important meal, Lenny’s Sub Shop, a 150-unit sub sandwich franchise, has rolled out voluntary calorie information for select sandwiches in all of its sub shops nationwide. Nutritional and allergen information for all menu items is also available at lennys.com.



Considering the sensitivities many consumers have to high calorie intake, with the move, the sub franchise will not only continue to offer high-quality sub offerings, but do so starting at a value price point of $3.95.



With the initiative, the sub franchise has positioned itself as a pioneer in the healthy, good value sub option for lunch-goers. They have also created a new category on the menu called “Under 500,” with specific menu items under 500 calories per regular order serving, which includes all toppings except olive oil and cheese.  Featured are 12 every day sandwiches, such as Classic Kaiser, Italian Kaiser, Roast Beef Regular Sub, Roast Beef Kaiser, Mile High Turkey Regular Sub, Mile High Turkey Kaiser, Club Kaiser, Deluxe Club Kaiser, Chicken Salad Kaiser, Tuna Salad Kaiser, Veggie Regular Sub and Veggie Kaiser.



“We are extremely pleased to announce the rollout of this new menu objective,” said Brent Alvord, President of Lenny’s Sub Shop. “Though there are no mandatory federal rules necessitating the mandate of information at this time, we want to remain a consistent and transparent option for our guests, so those looking to monitor their food intake can now better manage their particular choices. The way we see it, at the end of the day, the quality of our subs speak for themselves – we have nothing to hide.”



The announcement will also be supported in-store with fresh and targeted visual displays featuring “12 Fresh Sandwiches Under 500 Calories Starting at only $3.95” content. Featured with a lime-green color display, the menu items introduce a new visual perspective to the Lenny’s Sub Shop board, while simultaneously providing an inviting, intriguing and cost effective lunch solution for guests.



“A lot of exciting things are happening at Lenny’s, in-store and in social media,” Alvord said. “While we have visually tweaked our menu and shop display, the cornerstone of Lenny’s remains intact. The quality and value of our products won’t change.”



For more information, please visit https://www.facebook.com/LennysSubs or https://twitter.com/lennyssubs.



ABOUT LENNY’S SUB SHOPS

Lenny’s Sub Shop features AWESOME half pound subs with premium meats sliced to order and Authentic Philly Cheesesteaks served hot off the grill.  Lenny's commitment to quality and fast, friendly service has helped Lenny's to become one of the most admired sub sandwich chains.  Lenny's Sub Shop continues expanding with great franchise opportunities still available.  Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visitwww.lennys.com.