Lenny's Opens New Location in Louisville!

Lenny’s Sub Shop Brings Mouth-Watering, Mile-High Subs to Louisville for the First Time
Equipped with a Fanatical Following, and Plentiful Portions, Sub Shop Franchise Expands in Louisville

Memphis, Tennessee – Armed with a fanatical following full of folks often expressing their deep admiration of Lenny’s Sub Shops with three powerful words, “I Love Lenny’s”, the 157-unit sandwich specialist, is opening a location in Louisville for the very first time and to show their enthusiasm to enter the market, Lenny’s Sub Shop is rewarding fanatics and first time customers with free subs for a year.

Whoever said “there is no such thing as a free lunch” will eat their words on May 6, 2010 at 10:30 a.m. when Lenny’s Sub Shop will award the first 50 guests in line a free sub each week for an entire year and $3 regular-sized subs all day. The new Lenny’s is located at 3942 Taylorsville Road.

Dustin Childers, a long-time airline pilot flying both commercial and corporate jets, is responsible for giving Louisville its first taste of the Memphis-based sub shop that has expanded into a national success. Childers grew up with Lenny’s Sub Shop and his nostalgia for the brand encouraged him to become a Lenny’s Sub Shop business owner.

“Our huge grand opening celebration is going to encourage trial of Lenny’s among Louisville consumers and I’m 100% positive once they experience Lenny’s, they’ll be a lifelong customer,” said Childers. “I am excited to provide Louisville consumers with an authentic fresh sliced sub made to order, all while delivering the Lenny’s experience.”

Part of the brand’s allure is its commitment to its fans. Not all sandwich shops are created equal, unfortunately for the competition, Lenny’s has proven that. That's why hungry people across the nation are talking about the quick-casual restaurant serving fresh meats on generously-portioned subs for over a decade (the Authentic Philly Cheesesteak 15-incher weighs about a pound). Unlike those serving processed meats, Lenny's high-quality steak is from Philadelphia and is trucked twice per week to its locations across the country.

Lenny's stands a step above the competition by offering dining services that other quick-casual restaurants don't. For instance, when you place your order at the deli case, you can watch while the Lenny's crew member slices the meat and cheese fresh to order. Employees are frequently seen in the dining area asking if you're enjoying your food or if you need a drink refill. The average combo meal including chips and a drink costs about $8.50, and refills are free. Don't look for a garbage can on the way out; a Lenny's staff member will clean off the table for you.

“Exceptional service has always been a staple to our guest experience. I think Social Media has widened that scope of demand even deeper. Positive word of mouth now spreads electronically throughout our Social Media footprint, and it is vital for us to maintain that positive buzz,” Brent Alvord said. “Our commitment, across every part of the restaurant, can be seen in the way our fans rave about our brand.”