Land of Lenny'sSecond Downtown location saturates market
TOM WILEMON | The Daily News
With the opening of a second Downtown Lenny’s, the Memphis-born restaurant chain has the city covered as good as the hot pepper relish on its signature subs.
The new restaurant, slated to open Monday at153 S. Main St., is just a short jaunt of seven blocks - not even a half-mile - from the existing one at 22 N. Front St.
There are so many Lenny’s in Memphis that it’s just about impossible to open a new franchise unless it’s Downtown.
“We give a 1-mile radius in terms of a defined area that a franchise has around a location except for a downtown area, where it can have higher density,” said Brent Alvord, president of Lenny’s.
Older franchise agreements allow exclusive rights within a 2-mile radius. About 30 Lenny’s stores are in the greater Memphis area, accounting for almost one-fifth of all the franchises in the United States. (Read More)
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