Lenny's featured in NRN

Lenny's was recently features in Nation's Restaurant News in an article titled "Restaurants counter payroll tax hikes with service boosts". In the article, Brent provided expert analysis about how people will see a difference in disposable income in 2013, but that would not create a marketing opportunity for coupons or deep discounts, since people will just seek more value when visiting  restaurants. Brent provided great comments about how the payroll tax component of the deal won’t change company strategy or dynamics.

Click HERE for the entire article or begin reading below.

Restaurants counter payroll tax hike with service boosts

By: Mark Brandau

Operators feel pressure to inspire loyalty as "fiscal cliff" payroll tax increase threatens consumer spending

Lost in the headlines that last week’s legislative resolution to the “fiscal cliff” would permanently freeze income tax rates for households earning less than $450,000 is the fact that a two-year-old payroll tax holiday expired, which operators worry could mean less spending at restaurants.

Yet while many restaurants roll out cyclical promotions related to value, operators said the response to the 2-percent increase in the payroll tax in 2013 should not be a price-focused marketing blitz but renewed efforts to inspire loyalty through customer service.

Lenny's Gives Back Contest Winners Announced

Lenny's Sub Shop announced the winners of its holiday contest. Each contestant had to tell the story of someone they know who was in need of financial help during the holiday season. All entries were judged on their passion and sincerity. The winning story received  $1,000 and the second through fifth place winners won $500 a piece. Below is some of Juanita Miller's story which won first place.

Overcoming breast cancer, battling hypothyroidism  and continuing to have a positive attitude throughout all of their trials and tribulations is the reason why the candidate I am writing about deserves the Lenny's Sub Shop prize. To read the full story on Lenny's Facebook page click here.

Lenny's Sub Shop featured on NorthFulton.com

The article included three great photos and highlights Bruce’s success with both of his Lenny’s locations in Alpharetta and Cumming. The article details Bruce’s background and the business success he has established through charitable donations (of food) to various organizations in the area. The article notes Bruce’s recent honor of “2012 Small Business of the Year” and that his Cumming location is one of the top stores in the country in terms of annual revenue. The article also includes Bruce’s expansion plans around the North Georgia Premium Outlets Mall and the Dahlonega campus area near North Georgia College and State University.

SUCCESS THROUGH CHARITY: Lenny's Sub Shop owner credits networking, charity for growth in community
by ALDO NAHED

December 26, 2012CUMMING, Ga. — The success of Lenny's Sub Shops' two locations — Alpharetta and Cumming — have followed a formula that owner Bruce Longmore says he will continue to apply.

Give and network.

"The more we gave, the better our store did," Longmore said. "Other than networking and giving to charities, we haven't really marketed our business in any sizable way."

Longmore, 50, bought the existing Lenny's Sub Shop on Windward Parkway in Alpharetta five years ago. Six months later, he bought the Market Place Boulevard location in Cumming.

He was glad he did.

When he bought the Cumming location, it was doing about $12,000 a week in revenue. Now they regularly bring in $21,000 and more per week.

Click here to read the entire article.

Lenny's Sub Shop featured in The Daily News

Lenny's Gives to Needy This Holiday

by Andy Meek for The Memphis Daily News

Memphis-based Lenny’s Sub Shop is using its Facebook page to bring holiday cheer to those in need.

Via the “Lenny’s Gives Back Holiday Contest” which kicked off Dec. 3, fans of the sandwich chain’s Facebook page were encouraged to visit the Facebook page at www.facebook.com/LennysSubs and nominate someone they believe deserves financial aid this holiday season. Starting Dec. 10, fans were able to log on and vote for the nomination they feel most deserves the $1,000 grand prize.

Second place through fifth place will receive $500. The top 200 stories are available for Lenny’s Sub Shop’s Facebook fans to vote on through Wednesday, and the winners will be announced Friday.

Lenny's Gives Back Holiday Contest

If you know someone who could use a helping hand this holiday season, Lenny's wants to know!  Share their story with us in our new holiday contest, Lenny's Gives Back.

Just by taking a few moments to fill out this form on our Facebook page, you can nominate an individual (no family members, please) in need this winter.  We have $1,000 to give to the nominee whose story moves us the most, so if you know someone who could really benefit from this extra financial help, please don't hesitate to share with us.  We also have prizes for the second, third, fourth and fifth-place winners in this contest.  There are prizes of $500 each for the first four runners-up.

Lenny's fans are so great, now it's time to give something back in return.  This is your chance to help us help someone in need.  Don't miss out!

Lenny's Sub Shop featured on KABB FOX San Antonio

Veterans Get Help Becoming Business Owners 

By: Robert Price

A local veteran is giving thanks for the big help he got opening a new business.
Lenny's Sub Shop celebrated the opening of a new location at Rittiman and Harry Wurzbach.
It's owned by Major Cody Roberson, who's entering civilian life after twenty years of military service.

Read the article and watch the video here.

Lenny's mentioned in Omaha World Herald's Dining Blog

The article notes the grand opening of Lenny’s in the Midtown Crossing area of Omaha and includes the store hours.

Read the brief here.