Friday, June 11, 2010

Franchisee Spotlight: Darren Anthony, Owner of Lenny's in Alpharetta

Each week, Lenny's will highlight a franchisee. This week, Darren Anthony, is our spotlight franchisee.

Franchisee Since: July 2010
Franchise Location: Alpharetta, GA

How Darren Anthony Got Started with Lenny’s
Darren became a Lenny’s fan six years ago when he first visited a local metro Atlanta Lenny’s location. He fell in love with the high quality food, generous meat portions, and friendly atmosphere. Darren continued to have positive experiences as he dined at various Lenny’s, which led to his desire to invest in the brand with his own location. He realized there were only a handful of Lenny’s locations around town, and thought that not only should more be developed locally so that more people could enjoy such a great product, but also knew it was a perfect business opportunity that he was passionate about. With his six-years of experience in both the quick-service restaurant franchise financing industry and marketing and sales industry, Darren has confidence that another Lenny’s location in the Atlanta area would thrive.

What Intrigued Darren Anthony about Lenny’s
Darren fell in love with Lenny’s for a few reasons. Not only is the food high quality (the deli meat is actually sliced on demand) but the portions are large enough to satisfy even an ex-college football player’s appetite. According to him, no other sub shop in the market measures up to Lenny’s great tasting, meat-packed submarine sandwiches. This value and quality kept him coming back time after time. Another unique differentiator for Darren was Lenny's diverse and innovative menu as well as Lenny's signature hot pepper relish. Lenny’s was the only sandwich restaurant in Atlanta that could satisfy both him and his family.

Something Interesting About Darren Anthony’s Story…
Darren grew up in California, but relocated across the country to attend Auburn University and play football. He met his wife at Auburn and after graduation they married and moved to the northern Atlanta suburbs. Darren and his family are still Auburn football supporters and keep up an athletic life style through local tennis leagues.

Darren is the father of a two year old daughter and a newborn son. With his extensive franchising experience and living in Atlanta for more than 8 years, Darren is extremely confident in Lenny’s success throughout the Atlanta area.

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