Lenny's Sub Shop featured in Bossier Press-Tribune

Lenny’s Sub Shop was recently featured in the Bossier Press-Tribune in an article about the first Lenny’s location to open in Louisiana. Chris Procell opened his Lenny’s Sub Shop in Shreveport recently after falling in love with the brand while he was in college in Mississippi. The recent law school graduate enlisted the help of his father to open the franchise location, and the pair plan to bring 10 to the Louisiana area in the next decade. In the article, Lenny’s Sub Shop president, Brent Alvord, also talked about going into the sub business with his father when they acquired the franchise from its original founder in 2004. A portion of the article is below and it can be read in its entirety by clicking here.

National chain opens local shop

The first time Chris Procell of Homer took a bite of the #6 Deluxe Combo at Lenny’s Sub Shop, it was truly love at first bite.

That day in Jackson, Mississippi changed the course of his life and has brought a national sub shop chain to the Ark-La-Tex.

After receiving a degree in economics from Louisiana Tech University in Ruston, Procell decided to pursue a law degree at the Mississippi College Law School. That’s when he first discovered his love for the Deluxe Combo with turkey, roast beef and bacon.

After that visit, Procell said he ate at Lenny’s Sub Shop once or twice a week for the next three years, ordering the same sandwich every time.

When he was finished with law school in 2010, he returned to Louisiana. However, something was missing.

“I missed the product,” Procell said. “Next thing I knew, I was on a plane to Memphis and signing a franchise agreement.”

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