Some of the best ideas come from outside of a company itself: the customers. Using this philosophy, we are asking our fans to create what they think would be the perfect sub. A promotion such as this ensures that the new menu item, whatever it may be, will be a fan favorite from the start. And with the prizes offered, we have certainly not seen any shortage of great ideas coming in. During the first week of the contest, we were averaging about one entry per minute!
The grand prize winner will receive $5,000 while the 2nd and 3rd place winners will win $3,000 and $1,000, respectively. Submissions are open until October 15th, and the winners will be announced on October 31st. Enter at http://lennys.com/newsub