Thursday, October 13, 2011

Lenny's Sub Shop featued in Memphis Daily News

Lenny's Sub Shop was recently featured in the Memphis Daily News in an article titled "Lenny's first drive-thru expects 30 pct. Uptick annually." Reporter Sarah Baker spoke with James Kelly, Lenny’s franchisee in Memphis, to find out the business strategy behind developing a drive thru location in Memphis. Kelly, the owner of 10 locations in the area, said that he wanted to reinvest in this location for his customers in order to make it more convenient. Click here to read more.

Lenny’s first drive-thru expects 30 pct. uptick annually 
By Sarah Baker

Move over roast beef, here comes the Philly cheesesteak.

As of Tuesday, Sept. 27, the former Arby’s at 4740 Showcase at Perkins and I-240 is officially Memphis’ first drive-thru Lenny’s. There model comes after the sub sandwich shops’ drive-thru locations in both Arkansas and Mississippi.

The idea came about when franchisee James Kelly, who currently has 10 locations in the Memphis area, noticed a loyal following paired with decreasing traffic at his Mall of Memphis store. He calls that the “people side” of the equation.

(Read more)

No comments:

Post a Comment