Friday, May 4, 2012

Lenny's Sub Shop Introduces Delivery Program

Lenny’s Sub Shop is excited to announce the launch of a delivery program, beginning with a company flagship store in Tuscaloosa, AL.

“We are excited to launch our delivery program and give our customers even more options when it comes to filling their Lenny’s craving,” said Lenny’s Marketing Advisor Lauren Lovelady. “We have taken a lot of time to fine-tune our delivery system, and we know customers are going to love it.”

Lenny’s built and designed the software that handles the delivery system from the ground up, tailoring each aspect specifically to how a Lenny’s store operates. The system incorporates new technologies like a call capture system so that details of the order are as specific and correct as possible.

The Lenny’s location in Tuscaloosa sustained significant damage during the tornado outbreak the city experienced last April. Despite the setback, Lenny’s decided to rebuild the location, incorporating new technologies and a new design philosophy to create a flagship location for a community that is still rebuilding a year later.

“We didn’t want to borrow delivery technology used from competing companies,” said Lovelady. “Just as we rebuilt the Tuscaloosa store from the ground up, we decided to start fresh when we started thinking about offering delivery and do it right the first time. We didn’t have to rebuild after the tornado, but we wanted to as a way of showing the community we are committed to them.”

Residents of Tuscaloosa and surrounding communities can order from Lenny’s starting today.

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