Lenny's Sub Shop Featured in the Tallahassee Democrat

Lenny's Sub Shop was recently featured in the Tallahassee Democrat in an article titled “Lenny’s Sub Shop opens first Tallahassee store inMidtown.”
 

In the article, Chris White and Derrick Crandall, owners of Lenny’s Sub Shop in Tallahassee, discuss their new location opening at the corner of Sixth Avenue and Thomasville Road in Midtown. They discuss why they wanted to go into business together as brothers, and why they specific why they wanted to bring the Lenny’s brand to the area, and what differentiates it from competitors. Brent Alvord talks about their future development plans for the area and state. 

Click HERE for the full article, or begin reading below:

Lenny's Sub Shop opens first Tallahassee store in Midtown

By: Dave Hodges

The brick building at the corner of Sixth Avenue and Thomasville Road in Midtown was once a gas station, then a dance studio, and later a cell phone store. Today it reopens as Tallahassee’s first Lenny’s Sub Shop.

The restaurant, which begins serving at 10:30 this morning, is the venture of brothers and restaurant veterans Chris White and Derrick Crandall, who have have plans to open four more locations in their Leon County franchise territory, they said.

Lenny's Franchisee Featured in Entrepreneur Magazine

Edith Kelly-Green, Lenny's franchisee, was recently featured in the February 2013 issue of Entrepreneur Magazine.

The article, which includes a photo of Edith Kelly-Green, talked about her success as a business owner and the largest multi-unit franchisee in the Lenny’s franchise system. The article also mentioned her previous experience at FedEx Express and how that experience helped her transition into a franchising success story. We're so proud of Edith and all she's done for our brand!

To view the full article, click HERE, or begin reading below:

Sub commander
A retired FedEx exec builds a mini sandwich empire

In 2004 Edith Kelly-Green was settling into retirement. After almost 30 years with FedEx - ultimately serving as vice president and chief sourcing officer for FedEx Express at the company's Memphis, Tenn. headquarters - her days consisted of waking up early, reading at Starbucks and working on the finances of several nonprofits.

A suggestion from her family prompted Kelly-Green to consider opening a Lenny's Sub Shop. "My daughter was a college sophomore at the time and said, 'I eat there all the time. You have to invest!'" she remembers. "I knew the CEO and called him, thinking I'd just invest some capital. But he convinced me I'd be happier as a franchisee."

New Lenny's in Tallahassee, FL

Lenny's is excited to announce a new opening on Feb. 7, 2013 in Tallahassee, Florida.

Franchiser Chris White, just 33 years old, is opening the location with his two business partners: his 29 year old brother and his 84 year old grandfather. All three have a history in restaurants, but when they came together to open a business, found they had a difference of opinions.

Chris wanted wings, but his brother was working for a pancake chain at the time. Their biggest concern was the quality and taste of a product they wanted to believe in. There was a Lenny's near his brother's work that they happened to try together and were blown away. They easily sold their grandfather on the idea of opening a Lenny's and the rest is history to be made!

With the economy bouncing back and returning increase of patronage at dining establishments, Chris and his family are eager to open next week. With the rest of their extended family surrounding the Tallahassee are, this is sure to be a successful family affair for quite some time.

Lenny's featured in NRN

Lenny's was recently features in Nation's Restaurant News in an article titled "Restaurants counter payroll tax hikes with service boosts". In the article, Brent provided expert analysis about how people will see a difference in disposable income in 2013, but that would not create a marketing opportunity for coupons or deep discounts, since people will just seek more value when visiting  restaurants. Brent provided great comments about how the payroll tax component of the deal won’t change company strategy or dynamics.

Click HERE for the entire article or begin reading below.

Restaurants counter payroll tax hike with service boosts

By: Mark Brandau

Operators feel pressure to inspire loyalty as "fiscal cliff" payroll tax increase threatens consumer spending

Lost in the headlines that last week’s legislative resolution to the “fiscal cliff” would permanently freeze income tax rates for households earning less than $450,000 is the fact that a two-year-old payroll tax holiday expired, which operators worry could mean less spending at restaurants.

Yet while many restaurants roll out cyclical promotions related to value, operators said the response to the 2-percent increase in the payroll tax in 2013 should not be a price-focused marketing blitz but renewed efforts to inspire loyalty through customer service.

Lenny's Gives Back Contest Winners Announced

Lenny's Sub Shop announced the winners of its holiday contest. Each contestant had to tell the story of someone they know who was in need of financial help during the holiday season. All entries were judged on their passion and sincerity. The winning story received  $1,000 and the second through fifth place winners won $500 a piece. Below is some of Juanita Miller's story which won first place.

Overcoming breast cancer, battling hypothyroidism  and continuing to have a positive attitude throughout all of their trials and tribulations is the reason why the candidate I am writing about deserves the Lenny's Sub Shop prize. To read the full story on Lenny's Facebook page click here.

Lenny's Sub Shop featured on NorthFulton.com

The article included three great photos and highlights Bruce’s success with both of his Lenny’s locations in Alpharetta and Cumming. The article details Bruce’s background and the business success he has established through charitable donations (of food) to various organizations in the area. The article notes Bruce’s recent honor of “2012 Small Business of the Year” and that his Cumming location is one of the top stores in the country in terms of annual revenue. The article also includes Bruce’s expansion plans around the North Georgia Premium Outlets Mall and the Dahlonega campus area near North Georgia College and State University.

SUCCESS THROUGH CHARITY: Lenny's Sub Shop owner credits networking, charity for growth in community
by ALDO NAHED

December 26, 2012CUMMING, Ga. — The success of Lenny's Sub Shops' two locations — Alpharetta and Cumming — have followed a formula that owner Bruce Longmore says he will continue to apply.

Give and network.

"The more we gave, the better our store did," Longmore said. "Other than networking and giving to charities, we haven't really marketed our business in any sizable way."

Longmore, 50, bought the existing Lenny's Sub Shop on Windward Parkway in Alpharetta five years ago. Six months later, he bought the Market Place Boulevard location in Cumming.

He was glad he did.

When he bought the Cumming location, it was doing about $12,000 a week in revenue. Now they regularly bring in $21,000 and more per week.

Click here to read the entire article.

Lenny's Sub Shop featured in The Daily News

Lenny's Gives to Needy This Holiday

by Andy Meek for The Memphis Daily News

Memphis-based Lenny’s Sub Shop is using its Facebook page to bring holiday cheer to those in need.

Via the “Lenny’s Gives Back Holiday Contest” which kicked off Dec. 3, fans of the sandwich chain’s Facebook page were encouraged to visit the Facebook page at www.facebook.com/LennysSubs and nominate someone they believe deserves financial aid this holiday season. Starting Dec. 10, fans were able to log on and vote for the nomination they feel most deserves the $1,000 grand prize.

Second place through fifth place will receive $500. The top 200 stories are available for Lenny’s Sub Shop’s Facebook fans to vote on through Wednesday, and the winners will be announced Friday.