The Atlanta Business Chronicle recently published an article called “Dining outlook promising for Perimeter region.” This article discusses how
Lenny’s franchise owner, Bruce Longmore, continues to succeed despite a down economy and what he’s doing to be a successful franchise owner. Longmore was
Lenny’s Franchisee of the Year this year along with winning seven other awards at
Lenny’s national convention. Longmore owns two Atlanta-area locations, in Alpharetta and Cumming, and hopes to open more locations in the future. Check out a portion of the article below or read the full story
here:
Dining outlook promising for Perimeter region
Bruce Longmore won’t let people forget
Lenny’s Sub Shop.
He hands out
Lenny’s coupons at Walmart. His fully wrapped vehicle is a rolling Lenny’s advertisement. He even dons a
Lenny’s hat while relaxing on his boat.
Along with his wife, Donna, the owners of two
Lenny’s stores — in Cumming and Alpharetta, both acquired in 2008 — do what he calls “relentless promotion.” The above-and-beyond effort, in addition to a huge commitment to networking and community involvement, keeps the former sales executive on the go. (
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