Lenny's Sub Shop featured on NorthFulton.com

The article included three great photos and highlights Bruce’s success with both of his Lenny’s locations in Alpharetta and Cumming. The article details Bruce’s background and the business success he has established through charitable donations (of food) to various organizations in the area. The article notes Bruce’s recent honor of “2012 Small Business of the Year” and that his Cumming location is one of the top stores in the country in terms of annual revenue. The article also includes Bruce’s expansion plans around the North Georgia Premium Outlets Mall and the Dahlonega campus area near North Georgia College and State University.

SUCCESS THROUGH CHARITY: Lenny's Sub Shop owner credits networking, charity for growth in community
by ALDO NAHED

December 26, 2012CUMMING, Ga. — The success of Lenny's Sub Shops' two locations — Alpharetta and Cumming — have followed a formula that owner Bruce Longmore says he will continue to apply.

Give and network.

"The more we gave, the better our store did," Longmore said. "Other than networking and giving to charities, we haven't really marketed our business in any sizable way."

Longmore, 50, bought the existing Lenny's Sub Shop on Windward Parkway in Alpharetta five years ago. Six months later, he bought the Market Place Boulevard location in Cumming.

He was glad he did.

When he bought the Cumming location, it was doing about $12,000 a week in revenue. Now they regularly bring in $21,000 and more per week.

Click here to read the entire article.

Lenny's franchisee Bruce Longmore featured in Atlanta Business Chronicle

The Atlanta Business Chronicle recently published an article called “Dining outlook promising for Perimeter region.” This article discusses how Lenny’s franchise owner, Bruce Longmore, continues to succeed despite a down economy and what he’s doing to be a successful franchise owner. Longmore was Lenny’s Franchisee of the Year this year along with winning seven other awards at Lenny’s national convention. Longmore owns two Atlanta-area locations, in Alpharetta and Cumming, and hopes to open more locations in the future. Check out a portion of the article below or read the full story here:

Dining outlook promising for Perimeter region

Bruce Longmore won’t let people forget Lenny’s Sub Shop.

He hands out Lenny’s coupons at Walmart. His fully wrapped vehicle is a rolling Lenny’s advertisement. He even dons a Lenny’s hat while relaxing on his boat.

Along with his wife, Donna, the owners of two Lenny’s stores — in Cumming and Alpharetta, both acquired in 2008 — do what he calls “relentless promotion.” The above-and-beyond effort, in addition to a huge commitment to networking and community involvement, keeps the former sales executive on the go. (Read More)

Lenny's featured in the Wall Street Journal

The Wall Street Journal recently featured Lenny’s Sub Shop franchisee Bruce Longmore. Longmore discusses with WSJ reporter Julie Bennett how strategies he picked up in corporate America have helped him achieve success as a franchise owner and operator. Longmore owns two Lenny’s locations. One in Cumming, GA and the other in Alpharetta, GA. He was recently recognized with seven awards for his achievements in 2009-2010 including Franchisee of the Year at Lenny’s national Summit. Check out the full article below!

Franchisee Spotlight: Bruce Longmore, owner of Lenny's Sub Shop in Alpharetta and Cumming, GA

Each week, Lenny's will highlight a franchisee. This week, Bruce Longmore, is our spotlight franchisee.

Franchisee Since: 2008
Locations: Alpharetta and Cumming, GA

How Bruce Longmore Got Started With Lenny’s…

Long-time Atlanta native, Bruce Longmore got tired of his career in corporate sales. Eventually, he grabbed hold of his entrepreneurial spirit and left corporate America to venture into becoming his own boss. For six months during his transition, he spent time looking into different franchise opportunities, but it was Lenny’s Sub Shop that really piqued his interest. As soon as a store in his area came up for grabs, he took the bait and closed on it in less than a month. In 6 months, Bruce was operating two locations: the one in his backyard in Cumming and another in Alpharetta, only a couple miles down the road.

What Intrigued Bruce Longmore About Lenny’s…

The foodies that they are, Bruce and his wife, Donna, always wanted to own a sandwich shop. They had been customers of their neighborhood Lenny’s for eight years and loved that the staff was friendly and the sandwiches were sliced fresh and cooked to order, not to mention, they loved Lenny’s signature hot pepper relish.

Bruce has completely ingrained Lenny’s within his community. He sits on the board of directors for the Rotary Club, is a member of the networking group, Leadership Forsyth and Business 400. He hosts a networking club called “Network for Success” at Lenny’s every Wednesday night. In addition, he is also on the Lenny’s Advisory Committee.

Something Interesting About Bruce Longmore’s Story…

Bruce’s locations are family owned and operated. He and his wife run the stores every day. Bruce’s son is the assistant manager and his daughter and youngest son work during their school breaks.

The Longmore’s watch The Food Channel every night.