The article included three great photos and highlights Bruce’s success with both of his
Lenny’s locations in Alpharetta and Cumming. The article details Bruce’s background and the business success he has established through charitable donations (of food) to various organizations in the area. The article notes Bruce’s recent honor of “2012 Small Business of the Year” and that his Cumming location is one of the top stores in the country in terms of annual revenue. The article also includes Bruce’s expansion plans around the North Georgia Premium Outlets Mall and the Dahlonega campus area near North Georgia College and State University.
SUCCESS THROUGH CHARITY: Lenny's Sub Shop owner credits networking, charity for growth in communityby ALDO NAHED
December 26, 2012CUMMING, Ga. — The success of
Lenny's Sub Shops' two locations — Alpharetta and Cumming — have followed a formula that owner Bruce Longmore says he will continue to apply.
Give and network.
"The more we gave, the better our store did," Longmore said. "Other than networking and giving to charities, we haven't really marketed our business in any sizable way."
Longmore, 50, bought the existing
Lenny's Sub Shop on Windward Parkway in Alpharetta five years ago. Six months later, he bought the Market Place Boulevard location in Cumming.
He was glad he did.
When he bought the Cumming location, it was doing about $12,000 a week in revenue. Now they regularly bring in $21,000 and more per week.
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