Lenny's grabs guests with 3-D TV giveaway

Lenny’s was just featured in Nation’s Restaurant News in an article called “Lenny’s grabs guests with 3-D TV Giveaway.” The article goes in depth into Lenny’s latest Scratch N’ Win promotion and discusses how this has been a successful way to engage its guests with the brand. In addition to that Lenny’s saw a 5 and 6 percent sales increase during the promotion period with an 11 percent sales hike one week. Lenny’s is also reaching out to its guests through Facebook promotions, the new Substantial Rewards loyalty program and testing out mobile-phone apps too. Check out a portion of the story below or read the full article here.

Lenny's grabs guests with 3-D TV giveaway

When Lenny’s Sub Shop officials reprised last year’s Scratch & Win promotion this fall, they decided a contest prize consisting of a 3-D home entertainment center was the best way to reach out and grab customers’ attention.

“With technology evolving, 3-D TVs are the thing people want to have but won’t go out to get till prices drop,” said Brent Alvord, president of the 170-unit Memphis, Tenn.-based Lenny’s.

The home entertainment center, which replaced a $100,000 cash prize offered in 2009’s Scratch & Win contest, was one of several major tweaks that made the promotion a “fantastic success” its second year, Alvord said. (Read More)