Thursday, May 26, 2011

Lenny's Sub Shop featured in QSR

Lenny’s Sub Shop was recently featured in a QSR article called “Get Your Favorite Lenny’s Sub Through Your Smartphone.” The article discusses Lenny’s latest interactive consumer element by launching their mobile ordering app. Brent Alvord, President of Lenny’s Sub Shop, discussed how consumers across all demographics are using technology as a “personal concierge,” which is why they wanted to offer them the ease of mobile ordering. Brent also discussed how the app was developed to coordinate with their unique point-of-sale system and how Lenny’s is utilizing social media to make consumers aware of the app. Click here to view the article in its entirety!

Get Your Favorite Lenny's Sub Through Your Smartphone

To provide another way for its customers to interact with and order from its menu, sandwich chain Lenny’s Sub Shop recently launched a new mobile ordering app.

The app, available now on iTunes and Android Marketplace, lets customers order pick-up from any of Lenny’s 150 shops.

(Read More)

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